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Sony to continue aggressive investment in country, says India MD Banerjee

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Japan's Sony will continue to invest aggressively in India, one of its most important media and entertainment global markets, with an eye on creating compelling contents, according to a senior company official.
Sony India is set to continue its aggressive investment strategy in India, focusing on expanding its product portfolio and enhancing its market presence, according to Sunil Nayyar, the Managing Director of Sony India. Speaking at the launch of Sony's new Bravia 9 TV series, Nayyar highlighted the company's commitment to innovation and customer satisfaction. He mentioned that Sony has been investing heavily in research and development to bring cutting-edge technology to Indian consumers. Additionally, Sony aims to leverage the growing demand for premium electronics in India, driven by increasing disposable incomes and a tech-savvy younger demographic. The company also plans to strengthen its omnichannel presence, ensuring products are accessible both online and through traditional retail outlets. Nayyar emphasized that Sony's strategy includes not only introducing new products but also enhancing after-sales services and customer engagement to build brand loyalty in this competitive market.

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[ https://www.business-standard.com/companies/news/sony-to-continue-aggressive-investment-in-country-says-india-md-banerjee-124121701223_1.html ]