Comment: Influencers can be a game changer for broadcasters

Media and Entertainment Media and Entertainment

Mon, December 16, 2024

[ Mon, Dec 16th 2024 ] - MSN

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[ Mon, Dec 16th 2024 ] - The Motley Fool Canada

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[ Mon, Dec 16th 2024 ] - NPR

Germany's Scholz loses a confidence vote, triggering new elections

[ Mon, Dec 16th 2024 ] - Business Standard

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[ Mon, Dec 16th 2024 ] - moneycontrol.com

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[ Mon, Dec 16th 2024 ] - Seeking Alpha

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[ Mon, Dec 16th 2024 ] - MSN

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[ Mon, Dec 16th 2024 ] - Daily Express

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[ Mon, Dec 16th 2024 ] - Reuters

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[ Mon, Dec 16th 2024 ] - Penn Live

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[ Mon, Dec 16th 2024 ] - The New Zealand Herald

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[ Mon, Dec 16th 2024 ] - Reuters

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[ Mon, Dec 16th 2024 ] - The New York Times

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[ Mon, Dec 16th 2024 ] - Broadcast

Comment: Influencers can be a game changer for broadcasters - with the right playbook

^{Published on 2024-12-16 08:04:10 - Broadcast}

Kayla White, head of influencer marketing at EssenceMediacom, looks at how broadcasters can lean into the growth of influencers

The article from Broadcast Now discusses the evolving role of influencers in the broadcasting industry, highlighting how they can significantly benefit broadcasters when integrated with the right strategies. It points out that influencers bring authenticity and a direct connection to niche audiences, which traditional broadcasting might struggle to engage effectively. The piece emphasizes the importance of a strategic approach where broadcasters not only leverage influencers for content creation but also for audience engagement and retention. Key to success is understanding the influencer's audience, ensuring content alignment with brand values, and maintaining creative control to avoid diluting the broadcaster's brand identity. The article also touches on the potential pitfalls, such as the risk of influencers overshadowing the brand or not delivering the expected audience engagement, stressing the need for a well-thought-out playbook to manage these partnerships effectively.

Read the Full Broadcast Article at:
[ https://www.broadcastnow.co.uk/broadcasting/comment-influencers-can-be-a-game-changer-for-broadcasters-with-the-right-playbook/5200157.article ]

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Comment: Influencers can be a game changer for broadcasters - with the right playbook