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ABC's secret masterplan revealed as staff speak from inside the national broadcaster

The article from News.com.au discusses internal changes at the Australian Broadcasting Corporation (ABC), revealing a "secret masterplan" aimed at transforming the national broadcaster. According to the report, ABC staff have disclosed that the organization is undergoing significant restructuring, focusing on digital transformation to adapt to modern media consumption habits. This includes a shift towards digital-first content, with plans to reduce traditional broadcasting in favor of online platforms. The changes have sparked concerns among some staff about job security and the potential loss of the ABC's traditional broadcasting ethos. The article also touches on the internal culture, with some employees feeling that the focus on digital is at the expense of quality journalism and content. The ABC's management, however, insists these changes are necessary to ensure the broadcaster remains relevant and financially viable in an increasingly competitive media landscape.

Read the Full Couriermail Article at:
[ https://www.news.com.au/entertainment/tv/radio/abcs-secret-masterplan-revealed-as-staff-speak-from-inside-the-national-broadcaster/news-story/5ec0c1fc593982d87b47e372ea099a70 ]