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Regional streaming platforms bulk up on 'originals' to take on Amazon, Netflix

Regional streaming services aim to strengthen their offerings with local stories and familiar talent, targeting niche markets and focusing on genres that resonate with loyal audiences
The article from LiveMint discusses the strategic expansion of regional Over-The-Top (OTT) platforms in India, focusing on their content slate for 2025. These platforms are increasingly investing in original content, particularly in regional languages, to capture a broader audience. Companies like aha, Planet Marathi, and OM TV are not only enhancing their content libraries but also exploring new genres and formats to cater to diverse viewer preferences. This push is driven by the recognition of the untapped potential in regional markets, where viewers are showing a strong preference for content in their native languages. Additionally, these platforms are leveraging the success of regional cinema and television to build a robust content ecosystem, aiming to compete with national and international streaming giants by offering culturally resonant and localized content.

Read the Full Mint Article at:
[ https://www.livemint.com/industry/media/regional-streaming-platforms-otts-strengthen-slate-for-2025-11737272275045.html ]