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Media and Entertainment
Mon, January 27, 2025
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Shenan Reed, GM's Global Chief Media Officer, Takes Helm of IAB Board in 2025
- Shenan Reed, GM's Global Chief Media Officer, is the new Chair of the IAB Board of Directors, announced today by the trade association.
Shenan Reed, the Chief Marketing Officer of Fubo, has been appointed as the new Chair of the Interactive Advertising Bureau (IAB) Board of Directors, as announced by IAB. Reed, who has been a member of the IAB Board since 2021, will succeed outgoing Chair John Halley, President of Advertising at Paramount, effective January 1, 2025. Her appointment comes at a time when the advertising industry is navigating significant changes, including shifts in consumer behavior, privacy regulations, and technological advancements. Reed's leadership is expected to guide IAB in addressing these challenges, promoting innovation, and fostering collaboration across the digital advertising ecosystem. Her background in marketing and advertising, combined with her experience in the streaming TV sector, positions her well to lead the IAB into its next phase of growth and influence.
Read the Full EURweb Article at:
[ https://eurweb.com/2025/shenan-reed-appointed-chair-of-iab-board-announced-by-iab/ ]
Read the Full EURweb Article at:
[ https://eurweb.com/2025/shenan-reed-appointed-chair-of-iab-board-announced-by-iab/ ]
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