Nine restructures, brings in Amanda Laing

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Nine restructures, brings in Amanda Laing

^{Published on 2025-01-15 01:04:11 - Mumbrella}

Nine Entertainment has confirmed an operating model reset, announcing it will split into three consumer-focused divisions, with a new executive team.Nine's refreshed operating model will "more effectively leverage the group's portfolio of premium media assets,

The article from Mumbrella discusses a significant restructuring at Nine Entertainment, where Amanda Laing has been appointed as the inaugural Chief Content Officer. This move is part of a broader strategy to streamline Nine's content creation across its various platforms, including television, streaming, and publishing. The restructuring aims to enhance Nine's content strategy, focusing on integrating and optimizing content delivery to better engage audiences across different media. This includes merging the content teams from television and publishing, which were previously more siloed. The changes are intended to position Nine more competitively in the evolving media landscape, emphasizing a unified approach to content production and distribution.

Read the Full Mumbrella Article at:
[ https://mumbrella.com.au/nine-restructures-brings-in-amanda-laing-861688 ]

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