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Bad news for cheaper Netflix in South Africa

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  Print publication without navigation Published in Media and Entertainment on by MyBroadband
          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
To keep such packages profitable, it introduced a cheaper Basic with Ads plan that provided advertising spaces for companies interested in reaching the Netflix customer base. Netflix was not alone; Disney+, HBO Max, Paramount Plus, and Peacock also took this approach.
The article from MyBroadband discusses the challenges of introducing a cheaper, ad-supported Netflix tier in South Africa. Despite Netflix's global push towards an ad-supported plan to attract more subscribers and generate additional revenue, South Africa faces significant hurdles. The primary issue is the lack of a robust advertising market capable of supporting such a model effectively. Additionally, the complexities of digital advertising in the region, including data privacy concerns, limited internet penetration, and the need for advertisers to adapt to streaming platforms, make the implementation of this model less feasible. The article also mentions that while Netflix has introduced this tier in other markets like the US, UK, and Australia, the unique economic and infrastructural conditions in South Africa might delay or alter the rollout of similar plans there.

Read the Full MyBroadband Article at:
[ https://mybroadband.co.za/news/broadcasting/580695-bad-news-for-cheaper-netflix-in-south-africa.html ]