Wed, January 22, 2025
Tue, January 21, 2025

Nielsen to count Disney streamers as one in future "The Gauge" reports

The article from MSN discusses how Nielsen, a leading audience measurement company, plans to modify its reporting methodology for Disney's streaming services in its "The Gauge" report. Previously, Disney's streaming platforms like Disney+, Hulu, and ESPN+ were counted separately. However, moving forward, these services will be aggregated into a single entity for measurement purposes. This change aims to provide a clearer picture of Disney's overall streaming market share, reflecting the company's strategy to bundle these services together. This adjustment comes at a time when streaming services are increasingly looking for ways to present their market strength more effectively amidst growing competition and evolving viewer habits.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/entertainment/streaming-movies-and-tv/nielsen-to-count-disney-streamers-as-one-in-future-the-gauge-reports/ar-AA1xEqg0 ]