Media & Entertainment
Media and Entertainment
Media and Entertainment
Wed, January 22, 2025
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Nielsen to count Disney streamers as one in future "The Gauge" reports
- Nielsen says it will no longer count Disney's streaming services separately in future editions of "The Gauge." This article, Nielsen to count Disney streamers as one in future "The Gauge" reports, was first published at The Desk.
The article from MSN discusses how Nielsen, a leading audience measurement company, plans to modify its reporting methodology for Disney's streaming services in its "The Gauge" report. Previously, Disney's streaming platforms like Disney+, Hulu, and ESPN+ were counted separately. However, moving forward, these services will be aggregated into a single entity for measurement purposes. This change aims to provide a clearer picture of Disney's overall streaming market share, reflecting the company's strategy to bundle these services together. This adjustment comes at a time when streaming services are increasingly looking for ways to present their market strength more effectively amidst growing competition and evolving viewer habits.
Read the Full MSN Article at:
[ https://www.msn.com/en-us/entertainment/streaming-movies-and-tv/nielsen-to-count-disney-streamers-as-one-in-future-the-gauge-reports/ar-AA1xEqg0 ]
Read the Full MSN Article at:
[ https://www.msn.com/en-us/entertainment/streaming-movies-and-tv/nielsen-to-count-disney-streamers-as-one-in-future-the-gauge-reports/ar-AA1xEqg0 ]
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