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'Dekhna, kitne followers hain uske?': Tisca Chopra on Bollywood's casting driven by social media numbers


//media-entertainment.news-articles.net/content/ .. od-s-casting-driven-by-social-media-numbers.html
Published in Media and Entertainment on by MSN   Print publication without navigation

Tisca Chopra, actress and filmmaker, discussed how online education and technological advancements like AI are revolutionizing filmmaking, theatre, and acting. She highlighted that online learning during COVID allowed her to direct a feature film and emphasized that today anyone can create content online,


The article discusses how Bollywood's casting decisions are increasingly influenced by an actor's social media following rather than their talent or suitability for a role. Tisca Chopra, a seasoned actress, highlighted this trend by questioning the relevance of social media followers in casting decisions, stating, "Dekhna kitne followers hain uske" (Check how many followers he/she has). She expressed concern over the industry's shift towards prioritizing digital popularity over acting prowess, which she believes undermines the essence of cinema. Chopra also mentioned that while social media can be a tool for promotion, it should not dictate casting choices. This trend reflects a broader industry shift where digital metrics are becoming a significant factor in determining an actor's marketability and, consequently, their opportunities in films.

Read the Full MSN Article at:
[ https://www.msn.com/en-in/entertainment/movies/dekhna-kitne-followers-hain-uske-tisca-chopra-on-bollywood-s-casting-driven-by-social-media-numbers/ar-AA1yUqCb ]

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