N@N

Minnesota shop owner is a real jukebox hero: 'My whole world is the physical media'

The article from MSN discusses a Minnesota shop owner, Mark Trehus, who has dedicated his life to preserving and selling physical music media through his store, Down in the Valley. Trehus, who has been in the business for over 40 years, views himself as a "jukebox hero" for maintaining a space where people can still buy CDs, vinyl records, and other physical formats in an era dominated by digital streaming. His store not only serves as a retail space but also as a cultural hub where enthusiasts can connect over their love for tangible music formats. Trehus's commitment stems from a belief in the value of physical media, which he sees as offering a more personal and collectible experience compared to digital music. His passion for music and dedication to his store highlight a resistance to the complete digitalization of music consumption, emphasizing the sensory and emotional experience of owning physical music.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/entertainment/music/minnesota-shop-owner-is-a-real-jukebox-hero-my-whole-world-is-the-physical-media/ar-AA1yVh37 ]