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YouTube now dominates TV, streaming and even podcasts. Here's a look at how it got there.

YouTube has emerged as a dominant force in TV streaming and podcasting, significantly reshaping the media landscape. According to a report by Nielsen, YouTube captured 9.7% of all TV viewing time in the U.S. in July, surpassing traditional TV networks like Netflix, which held 7.8%. This shift is attributed to YouTube's vast content library, which includes everything from user-generated videos to professional content, making it a versatile platform for all ages. The platform's growth is also fueled by its appeal to younger audiences, with 61% of Gen Z preferring YouTube over other streaming services. Additionally, YouTube has become a major player in podcasting, with its integration into YouTube Music and the introduction of features like video podcasts, enhancing its attractiveness to both creators and listeners. This dominance is further supported by YouTube's strategic moves like YouTube TV, which offers live TV streaming, and its continuous innovation in content delivery and user experience, positioning it as a comprehensive entertainment hub.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/technology/tech-companies/youtube-now-dominates-tv-streaming-and-even-podcasts-here-s-a-look-at-how-it-got-there/ar-AA1z4riH ]