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Top leaders in India's Rs 2.3 trillion media ranked: Google, Meta, and JioStar top the charts

  Copy link into your clipboard //media-entertainment.news-articles.net/content/ .. nked-google-meta-and-jiostar-top-the-charts.html
  Print publication without navigation Published in Media and Entertainment on by MSN
  • 🞛 This publication is a summary or evaluation of another publication
  • 🞛 This publication contains editorial commentary or bias from the source
Google, Meta, and JioStar now control over half of India's Rs 2.3 trillion media market, reshaping the advertising landscape. Driven by digital advertising growth and industry mergers, traditional media companies face new challenges in competing with digital-first giants dominating content and distribution.
The article from MSN discusses the ranking of top media companies in India, which collectively generate a revenue of Rs 2.3 trillion. Google leads the chart, followed by Meta (formerly known as Facebook), and JioStar, highlighting their significant influence in the digital advertising space. The rankings are based on various factors including digital reach, content quality, and advertising revenue. The piece also touches on the evolving media landscape in India, where traditional media companies are facing stiff competition from digital-first entities. It notes the strategic moves by these companies to capture larger market shares through investments in content, technology, and partnerships. Additionally, the article mentions the impact of regulatory changes and consumer behavior shifts towards digital consumption, which are reshaping the media industry dynamics in the country.

Read the Full MSN Article at:
[ https://www.msn.com/en-in/money/news/top-leaders-in-india-s-rs-2-3-trillion-media-ranked-google-meta-and-jiostar-top-the-charts/ar-AA1xDNBj ]