Launch of Havas Play in Africa empowers brands across the continent to play in culture

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Fri, February 21, 2025

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Launch of Havas Play in Africa empowers brands across the continent to play in culture

//media-entertainment.news-articles.net/content/ .. nds-across-the-continent-to-play-in-culture.html

Published in Media and Entertainment on Tuesday, February 18th 2025 at 20:04 GMT by MSN

By connecting brands with people and communities, Havas' network dedicated to activating consumer passions will drive business growth for African brands.Havas Africa has officially launched Havas Play,

The launch of Havas Play in Africa, as detailed in the article from MSN, marks a significant expansion of Havas Group's strategy to engage with cultural trends and consumer passions across the continent. Havas Play, a specialized division focusing on sports, entertainment, and gaming, aims to empower brands by integrating them into the cultural fabric of Africa. This initiative is designed to help brands connect more authentically with consumers through various cultural touchpoints, leveraging the continent's rich diversity in music, sports, and digital entertainment. The launch signifies Havas's commitment to understanding and participating in the cultural conversations that drive consumer behavior, thereby offering brands unique opportunities to enhance their visibility and engagement in a rapidly evolving market.

Read the Full MSN Article at:
[ https://www.msn.com/en-za/entertainment/general/launch-of-havas-play-in-africa-empowers-brands-across-the-continent-to-play-in-culture/ar-AA1zjJ8f ]

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