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A+E Networks Launches Digital Division, Plans History.com Overhaul

A+E Networks Launches Digital Division, Plans History.com Overhaul


Published on 2025-02-20 10:04:10 - Variety
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  • A+E Networks has tapped Ann McGowan to oversee a new division devoted to digital media and plans to revamp History.com

A&E Networks is undergoing a significant transformation of its digital division, focusing on enhancing the user experience across its portfolio of brands, including History, A&E, Lifetime, and FYI. The company has launched a revamped History.com, aiming to make it a central hub for history enthusiasts with new features like interactive timelines, curated collections, and a more engaging user interface. This overhaul is part of a broader strategy to adapt to changing viewer habits, emphasizing digital content consumption. The new History.com includes exclusive digital series, behind-the-scenes content, and educational resources, all designed to deepen viewer engagement and attract a younger demographic. Additionally, A&E Networks is investing in original digital content, expanding its digital video offerings, and improving its data analytics capabilities to better understand and serve its audience.

Read the Full Variety Article at:
[ https://variety.com/2025/tv/news/ae-networks-digital-division-history-com-overhaul-1236313867/ ]
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