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India's JioStar Launches Unified Streaming Platform JioHotstar, Eyes Billion-Screen Reach

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JioStar launches JioHotstar, a unified streaming platform with 300,000 hours of content and 500 million users in India.
The article from Variety discusses the transformation of India's streaming landscape, focusing on JioCinema and Disney+ Hotstar. JioCinema, backed by Reliance Industries, has emerged as a significant player by offering free access to high-profile content like the IPL cricket tournament and HBO shows, significantly increasing its viewership. Meanwhile, Disney+ Hotstar, which previously held exclusive rights to IPL, has seen a decline in subscribers after losing these rights. The article highlights how JioCinema's strategy of providing premium content for free has disrupted the market, leading to a competitive environment where traditional subscription models are being challenged. Additionally, it mentions the potential merger talks between Reliance and Disney to combine their streaming services, aiming to create a dominant force in the Indian OTT market. This strategic move could reshape content distribution and consumption patterns in India, affecting both local and international content providers.

Read the Full Variety Article at:
[ https://variety.com/2025/tv/global/india-jiostar-jiohotstar-1236306289/ ]