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Jaaved Jaaferi says Salman Khan's stardom or Urvashi Rautela's 70 million followers don't translate into a ticket-buying audience

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Jaaved Jaaferi is gearing up for the release of his upcoming web series 'Oops Ab Kya' and recently opened up about the ongoing debate surrounding social media influence in the entertainment industry.
Jaaved Jaaferi, in a recent interview, discussed the evolving dynamics of stardom in Bollywood, emphasizing that traditional metrics like a celebrity's social media following or their established stardom do not necessarily translate into box office success. He cited examples like Salman Khan, whose immense popularity does not always guarantee a hit, and Urvashi Rautela, who boasts 70 million Instagram followers but whose films do not necessarily perform well at the box office. Jaaferi highlighted that the audience's taste has shifted, and they now prioritize content over star power, indicating a significant change in how films are consumed and appreciated in the current era.

Read the Full MSN Article at:
[ https://www.msn.com/en-in/entertainment/bollywood/jaaved-jaaferi-says-salman-khan-s-stardom-or-urvashi-rautela-s-70-million-followers-don-t-translate-into-a-ticket-buying-audience/ar-AA1zvCx3 ]