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TKO, Saudi's Alalshikh and Sela join forces in new promotion

The article from Reuters discusses the formation of a new boxing promotion company named "Riyadh Season" through a partnership between Saudi Arabia's General Entertainment Authority, led by Turki Alalshikh, and the UK-based sports marketing firm Sela. This venture aims to host boxing events starting in 2025, with the goal of making Riyadh a central hub for boxing. The collaboration was announced at a press conference in London, highlighting plans to bring together top boxers from around the world, enhancing the sport's global appeal and providing a platform for both established and emerging talents. The initiative is part of Saudi Arabia's broader strategy to invest in sports and entertainment to diversify its economy and improve its international image.

Read the Full Reuters Article at:
[ https://www.reuters.com/sports/tko-saudis-alalshikh-sela-join-forces-new-promotion-2025-03-05/ ]