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Non-fiction makes a comeback via Indian streaming platforms, drive viewership growth


//media-entertainment.news-articles.net/content/ .. streaming-platforms-drive-viewership-growth.html
Published in Media and Entertainment on by Mint   Print publication without navigation

With shows like Shark Tank India driving significant viewership, experts indicate that the shift towards familiar formats is key in engaging a wider audience, although monetisation remains a challenge.

The article from LiveMint discusses the growing trend of nonfiction content on streaming platforms in India, highlighting how shows like "Shark Tank India" and "Bigg Boss OTT" are capturing significant viewership. It notes that these reality and unscripted formats are not only popular but also cost-effective for platforms like SonyLIV, JioCinema, and Netflix, which are increasingly investing in such content. The piece points out that nonfiction shows offer a broad appeal, attracting diverse audiences, and provide a lucrative advertising model due to their mass appeal. Furthermore, the article mentions that these platforms are adapting content to suit local tastes, with examples like "Indian Matchmaking" on Netflix, which has resonated well with Indian viewers. The success of these shows is also attributed to their ability to engage viewers through real-life drama, competition, and the voyeuristic appeal of watching real people in unscripted scenarios.

Read the Full Mint Article at:
[ https://www.livemint.com/industry/media/nonfiction-shows-streaming-platforms-shark-tank-india-bigg-boss-ott-sonyliv-jiohotstar-netflix-ott-11741162115739.html ]

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