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Owning The Narrative: How Businesses Can Adapt To The New Media Era

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          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
The White House's decision to seat new media journalists isn't just a political move; it's a recognition of reality. Younger audiences, in particular, no longer consume news the way previous generations did. They get their information from things such as podcasts, Substacks and video from places like YouTube and TikTok.
The article "Owning The Narrative: How Businesses Can Adapt To The New Media Era" from Forbes Business Council, published on March 7, 2025, discusses how businesses must adapt to the evolving media landscape to maintain control over their brand narrative. It highlights the shift from traditional media to digital platforms where consumers have more power to influence brand perception through social media, blogs, and review sites. The piece emphasizes the importance of businesses engaging directly with their audience, using real-time data analytics to understand consumer behavior, and crafting authentic stories that resonate with their audience. It also covers strategies like proactive crisis management, leveraging user-generated content, and the necessity of transparency and responsiveness in communications. The article suggests that companies should not only react to media changes but also anticipate trends, thereby shaping their narrative proactively in this new media era.

Read the Full Forbes Article at:
[ https://www.forbes.com/councils/forbesbusinesscouncil/2025/03/07/owning-the-narrative-how-businesses-can-adapt-to-the-new-media-era/ ]