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[ Sat, Feb 01st ] - Tuko
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[ Sat, Feb 01st ] - MSN
Prateik Babbar To Marry Priya Banerjee On Valenti .. andra Home 2 Years After Divorce With Sanya Sagar
[ Sat, Feb 01st ] - Forbes
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[ Sat, Feb 01st ] - TechRadar
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[ Sat, Feb 01st ] - Today
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[ Sat, Feb 01st ] - MSN
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[ Sat, Feb 01st ] - Couriermail
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[ Sat, Feb 01st ] - MSN
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[ Sat, Feb 01st ] - MSN
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[ Sat, Feb 01st ] - MSN
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[ Sat, Feb 01st ] - MSN
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[ Sat, Feb 01st ] - Firstpost
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[ Sat, Feb 01st ] - MSN
Universal Studios Hollywood Fan Fest 2025 Features Back to the Future, Star Trek & More
[ Sat, Feb 01st ] - MSN
Lindsay Lohan Shares First Photos of Son Luai with Adorable Pics at the Zoo
[ Sat, Feb 01st ] - ELLE
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Fri, January 31, 2025
[ Fri, Jan 31st ] - Yahoo
Will Taylor Swift and Travis Kelce make 2025 Grammy red carpet debut? What we know
[ Fri, Jan 31st ] - MSN
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[ Fri, Jan 31st ] - MSN
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[ Fri, Jan 31st ] - pinkvilla
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[ Fri, Jan 31st ] - Tuko
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[ Fri, Jan 31st ] - pinkvilla
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[ Fri, Jan 31st ] - pinkvilla
Pushpa 2 Final Hindi Box Office Worldwide: Allu A .. e ends global run at a jaw-dropping Rs 1032 crore
[ Fri, Jan 31st ] - Variety
Studio Time: How Production Companies Are Finding .. r Brands to Share More of the Credit on TV Series
[ Fri, Jan 31st ] - MSN
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[ Fri, Jan 31st ] - Moviefone
Next on Netflix Preview Presents 2025 Live-Action Movies and TV Shows
[ Fri, Jan 31st ] - MSN
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[ Fri, Jan 31st ] - MSN
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[ Fri, Jan 31st ] - legit
Man's Siblings Redefine Steeze and Composure In Grandma's Lace Outfits: "This Is Dope"
[ Fri, Jan 31st ] - Forbes
'Dish Nation,' 'Person, Place Or Thing' And 'Pictionary' Canceled In Syndication
[ Fri, Jan 31st ] - MSN
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[ Fri, Jan 31st ] - MSN
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[ Fri, Jan 31st ] - MSN
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[ Fri, Jan 31st ] - IPPMEDIA
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[ Fri, Jan 31st ] - MSN
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[ Fri, Jan 31st ] - MSN
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[ Fri, Jan 31st ] - MSN
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[ Fri, Jan 31st ] - MSN
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Thu, January 30, 2025
[ Thu, Jan 30th ] - BBC
Jason Manford to return as host for series two of The Answer Run
[ Thu, Jan 30th ] - MSN
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[ Thu, Jan 30th ] - Newsweek
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[ Thu, Jan 30th ] - MassLive
Nine Inch Nails 2025 Tour: How to buy tickets to Boston show
[ Thu, Jan 30th ] - Reuters
Trump tariffs: Companies race to ship goods to the US
[ Thu, Jan 30th ] - People
Patti Smith Says She's 'Absolutely Fine' After Co .. Onstage in Brazil amid 'Post-Migraine Dizziness'
[ Thu, Jan 30th ] - MSN
Rogers navigating federal immigration policies, tariff threat as profits rise
[ Thu, Jan 30th ] - Couriermail
Peter Overton expected back on air after health scare
[ Thu, Jan 30th ] - Newsweek
Why Fans Are Trolling Tonya Harding
[ Thu, Jan 30th ] - Variety
Kelly Mullen Joins Pantheon Media Group as Head of Brands (EXCLUSIVE)
[ Thu, Jan 30th ] - LADbible
Everything we know about GTA VI following release date 'leaks'
[ Thu, Jan 30th ] - Forbes
WWE Royal Rumble 2025: Logan Paul And 5 Men's Darkhorses
[ Thu, Jan 30th ] - Tuko
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[ Thu, Jan 30th ] - T3
UK Netflix and Prime Video subscribers might soon have to pay more to stream content
[ Thu, Jan 30th ] - MSN
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[ Thu, Jan 30th ] - manilatimes
Rogers Communications Reports Fourth Quarter 2024 Results; Announces 2025 Financial Guidance
[ Thu, Jan 30th ] - Salon
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[ Thu, Jan 30th ] - nowtolove
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[ Thu, Jan 30th ] - Tuko
Shane Gillis' net worth rises significantly after Netflix deal and SNL
[ Thu, Jan 30th ] - MSN
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[ Thu, Jan 30th ] - MSN
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[ Thu, Jan 30th ] - MSN
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[ Thu, Jan 30th ] - AOL
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[ Thu, Jan 30th ] - MSN
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[ Thu, Jan 30th ] - Tuko
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Wed, January 29, 2025
[ Wed, Jan 29th ] - BBC
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[ Wed, Jan 29th ] - Yahoo
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[ Wed, Jan 29th ] - LifestyleAsia
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[ Wed, Jan 29th ] - Yardbarker
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[ Wed, Jan 29th ] - Tuko
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[ Wed, Jan 29th ] - soapcentral
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[ Wed, Jan 29th ] - autoweek
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[ Wed, Jan 29th ] - Today
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[ Wed, Jan 29th ] - Forbes
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[ Wed, Jan 29th ] - Tuko
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[ Wed, Jan 29th ] - Newsweek
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[ Wed, Jan 29th ] - Couriermail
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[ Wed, Jan 29th ] - Metro
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[ Wed, Jan 29th ] - Metro
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[ Wed, Jan 29th ] - Tuko
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[ Wed, Jan 29th ] - pinkvilla
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[ Wed, Jan 29th ] - Yahoo
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[ Wed, Jan 29th ] - MSN
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[ Wed, Jan 29th ] - MLB
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[ Wed, Jan 29th ] - Essence
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[ Wed, Jan 29th ] - Tuko
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[ Wed, Jan 29th ] - Yahoo
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[ Wed, Jan 29th ] - Reuters
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[ Wed, Jan 29th ] - Variety
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[ Wed, Jan 29th ] - Variety
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[ Wed, Jan 29th ] - MSN
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[ Wed, Jan 29th ] - TechRadar
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[ Wed, Jan 29th ] - MSN
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[ Wed, Jan 29th ] - MSN
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[ Wed, Jan 29th ] - MSN
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[ Wed, Jan 29th ] - MSN
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[ Wed, Jan 29th ] - pinkvilla
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[ Wed, Jan 29th ] - Skift
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[ Wed, Jan 29th ] - nowtolove
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[ Wed, Jan 29th ] - MSN
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[ Wed, Jan 29th ] - Tuko
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[ Wed, Jan 29th ] - NDTV
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[ Wed, Jan 29th ] - MSN
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[ Wed, Jan 29th ] - Yahoo
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[ Wed, Jan 29th ] - MSN
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[ Tue, Jan 28th ] - Yahoo
Donald Trump's wives: What he's said about Ivana Trump, Marla Maples and Melania Trump
[ Tue, Jan 28th ] - Reuters
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[ Tue, Jan 28th ] - NewscastStudio
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[ Tue, Jan 28th ] - Today
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[ Tue, Jan 28th ] - Yahoo
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[ Tue, Jan 28th ] - Forbes
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[ Tue, Jan 28th ] - Oneindia
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[ Tue, Jan 28th ] - Forbes
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How Short-Form Video Can Help, Not Hurt, Hollywood


//media-entertainment.news-articles.net/content/ .. hort-form-video-can-help-not-hurt-hollywood.html
Published in Media and Entertainment on by Variety   Print publication without navigation

Exclusive data from Warner Bros. Discovery shows social platforms can be a powerful discovery tool for TV, movies instead of solely being competition

The article from Variety discusses the evolving landscape of social video in Hollywood's marketing strategies, highlighting how platforms like TikTok, Instagram Reels, and YouTube Shorts are becoming crucial for film and TV promotion. It points out that these platforms offer unique opportunities for content discovery and audience engagement through short-form videos, which are particularly effective in capturing the attention of younger demographics. The piece also covers insights from a study by Tubular Labs, which analyzed the impact of social video on movie marketing, revealing that movies with strong social video campaigns tend to perform better at the box office. Additionally, the article touches on the challenges studios face, such as adapting content for different platforms, measuring ROI, and navigating the shift from traditional to digital marketing. It emphasizes the need for Hollywood to integrate these new marketing tools into their strategies to stay relevant and connect with audiences in innovative ways.

Read the Full Variety Article at:
[ https://variety.com/vip/social-video-hollywood-marketing-research-discovery-short-form-1236286210/ ]

Publication Contributing Sources