Wed, January 29, 2025
[ Wed, Jan 29th 2025 ]: Yardbarker
Jameis Winston lands big job for Super Bowl
[ Wed, Jan 29th 2025 ]: Tuko
Relationship Expert Advises 2 Face, Annie after Announcing Separation Online: "Double-Edged Sword"
[ Wed, Jan 29th 2025 ]: soapcentral
How long did Matt James and Rachel Kirkconnell da .. achelor star denies infidelity rumors after split
[ Wed, Jan 29th 2025 ]: autoweek
5 Biggest Offseason Moves for IndyCar Heading Into 2025
[ Wed, Jan 29th 2025 ]: Today
Meg Ryan and Billy Crystal re-create famous 'When .. y Met Sally...' scene in Hellmann's Super Bowl ad
[ Wed, Jan 29th 2025 ]: Forbes
'Dish Nation,' 'Person, Place Or Thing' & 'Pictionary' Canceled In Syndication
[ Wed, Jan 29th 2025 ]: Tuko
Wema Sepetu Publicly Displays HIV Status after Doing Tests Online
[ Wed, Jan 29th 2025 ]: Newsweek
Martha Stewart, 83, Gets Seductive in Nearly NSFW Video
[ Wed, Jan 29th 2025 ]: Couriermail
'Inexcusable': Internet loses it after Princess Kate wears Chanel bag to Holocaust memorial
[ Wed, Jan 29th 2025 ]: Metro
BBC star Michael Baggott dies aged 51 after suffering heart attack
[ Wed, Jan 29th 2025 ]: Metro
Selena Gomez's emotional anti-Trump plea failed for a surprising reason
[ Wed, Jan 29th 2025 ]: Tuko
Uhuru Kenyatta's Support for Trump's Suspension of Aid Divides Kenyans: "He's Right"
[ Wed, Jan 29th 2025 ]: pinkvilla
Kannivedi OTT Release: Keerthy Suresh starrer Tam .. to stream on THIS platform after theatrical run?
[ Wed, Jan 29th 2025 ]: Yahoo
Kristen Stewart and Steven Yeun can't save the shallowness of 'Love Me'
[ Wed, Jan 29th 2025 ]: MLB
Rangers announce details for 2025 game TV broadcasts
[ Wed, Jan 29th 2025 ]: Essence
The Visionaries Behind JOOLS TV: How Justin And P .. ce Brim Are Transforming Children's Entertainment
[ Wed, Jan 29th 2025 ]: Tuko
Azziad Nasenya Speaks out for First Time Amidst Unpaid Debt Allegations: "I'm Fine"
[ Wed, Jan 29th 2025 ]: Yahoo
Imogen Heap on Viral 'Headlock' Success, AI and A .. Grande: 'There's a New Type of Energy This Time'
[ Wed, Jan 29th 2025 ]: Reuters
Exclusive: Netflix expands toy business with 'Stranger Things' licensing deal
[ Wed, Jan 29th 2025 ]: Variety
Social Video Diverts Audiences From TV and Films? This Study Begs to Differ
[ Wed, Jan 29th 2025 ]: Variety
How Short-Form Video Can Help, Not Hurt, Hollywood
[ Wed, Jan 29th 2025 ]: TechRadar
5 massive privacy scandals that rocked the world - and made millions of victims
[ Wed, Jan 29th 2025 ]: pinkvilla
Meet actor who is related to a superstar's family .. king with Salman Khan, Katrina Kaif and is now...
[ Wed, Jan 29th 2025 ]: nowtolove
Will high expectations ruin the first Married At First Sight 2025 pairing, Lauren and Eliot?
[ Wed, Jan 29th 2025 ]: Skift
Social Media Agency Launches Gamified Travel Marketing in Singapore Test
[ Wed, Jan 29th 2025 ]: nowtolove
Meet Married At First Sight Australia 2025 couple, Billy and Sierah
[ Wed, Jan 29th 2025 ]: MSN
Oru Jaathi Jathakam Trailer Explores A Man's Struggles And Atrocities To Find A Bride!
[ Wed, Jan 29th 2025 ]: Tuko
Eric Omondi Devastated After Classroom He Built f .. Needy Turkana Students is Demolished: "Very Sad"
[ Wed, Jan 29th 2025 ]: MSN
Dhyan Sreenivasan's Partners On OTT! When And Where To Watch This Thriller Film
[ Wed, Jan 29th 2025 ]: onmanorama
Tamannaah's cryptic post ignites breakup rumours with Vijay Varma
[ Wed, Jan 29th 2025 ]: NDTV
Zeenat Aman On Being Misunderstood And The Challenges Of Being An Introvert
[ Wed, Jan 29th 2025 ]: MSN
Karan Johar announces Ibrahim Ali Khan's debut wi .. to handle photoshoot; fans say 'Saif 2.0 loading'
[ Wed, Jan 29th 2025 ]: Yahoo
Melania Trump's White House Portrait Photographer Opens Up About Shoot and Career
[ Wed, Jan 29th 2025 ]: MSN
TV couple Sathya Raja and Rajeshwary announce their third pregnancy with a sweet post
[ Wed, Jan 29th 2025 ]: MSN
Idris Elba says young people in British gangs are 'not big and scary'
Tue, January 28, 2025
[ Tue, Jan 28th 2025 ]: Yahoo
Donald Trump's wives: What he's said about Ivana Trump, Marla Maples and Melania Trump
[ Tue, Jan 28th 2025 ]: Reuters
Young stars set for 2025 cover of 'MLB The Show'
[ Tue, Jan 28th 2025 ]: NewscastStudio
Fabric x Xytech rebrands as Fabric
[ Tue, Jan 28th 2025 ]: Today
Blake Lively and Justin Baldoni get March 2026 trial date for 'It Ends With Us' case
[ Tue, Jan 28th 2025 ]: Yahoo
'The Fall of Diddy': 7 Shocking Revelations From The Docuseries About Sean 'Diddy' Combs
[ Tue, Jan 28th 2025 ]: Forbes
Line Up For 2025 PaleyFest Includes 'Severance,' 'Hacks' 'Cobra Kai' And 'Poker Face'
[ Tue, Jan 28th 2025 ]: Oneindia
The Storyteller Movie Review: What Viewers Are Saying On X
[ Tue, Jan 28th 2025 ]: MARCA
Will Jake and Logan Paul finally face off in the ring? Here's what we know
[ Tue, Jan 28th 2025 ]: MSN
Jake and Logan Paul suggest next fight is against each other
[ Tue, Jan 28th 2025 ]: MSN
Comcast, DirecTV announce sports-only plans, and .. ikTok is banned and un-banned | The Editor's Desk
[ Tue, Jan 28th 2025 ]: MSN
Selena Gomez, who sobbed over ICE raids, spars with critic over family's immigration story
[ Tue, Jan 28th 2025 ]: MSN
Kaun Banega Crorepati 16: Amitabh Bachchan on Gen .. 'Poora social media ne inko lappet ke rakha hai'
[ Tue, Jan 28th 2025 ]: MSN
Young and the Restless Star Courtney Hope Sets The Record Straight

How Short-Form Video Can Help, Not Hurt, Hollywood

Exclusive data from Warner Bros. Discovery shows social platforms can be a powerful discovery tool for TV, movies instead of solely being competition
The article from Variety discusses the evolving landscape of social video in Hollywood's marketing strategies, highlighting how platforms like TikTok, Instagram Reels, and YouTube Shorts are becoming crucial for film and TV promotion. It points out that these platforms offer unique opportunities for content discovery and audience engagement through short-form videos, which are particularly effective in capturing the attention of younger demographics. The piece also covers insights from a study by Tubular Labs, which analyzed the impact of social video on movie marketing, revealing that movies with strong social video campaigns tend to perform better at the box office. Additionally, the article touches on the challenges studios face, such as adapting content for different platforms, measuring ROI, and navigating the shift from traditional to digital marketing. It emphasizes the need for Hollywood to integrate these new marketing tools into their strategies to stay relevant and connect with audiences in innovative ways.

Read the Full Variety Article at:
[ https://variety.com/vip/social-video-hollywood-marketing-research-discovery-short-form-1236286210/ ]