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How Short-Form Video Can Help, Not Hurt, Hollywood

The article from Variety discusses the evolving landscape of social video in Hollywood's marketing strategies, highlighting how platforms like TikTok, Instagram Reels, and YouTube Shorts are becoming crucial for film and TV promotion. It points out that these platforms offer unique opportunities for content discovery and audience engagement through short-form videos, which are particularly effective in capturing the attention of younger demographics. The piece also covers insights from a study by Tubular Labs, which analyzed the impact of social video on movie marketing, revealing that movies with strong social video campaigns tend to perform better at the box office. Additionally, the article touches on the challenges studios face, such as adapting content for different platforms, measuring ROI, and navigating the shift from traditional to digital marketing. It emphasizes the need for Hollywood to integrate these new marketing tools into their strategies to stay relevant and connect with audiences in innovative ways.

Read the Full Variety Article at:
[ https://variety.com/vip/social-video-hollywood-marketing-research-discovery-short-form-1236286210/ ]