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IPL 2025: 80% of Punjab Kings media budget to go to digital

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Saurabh Arora, CCO, Punjab Kings, shares how fan-driven content and culture-first digital strategies will drive off-field success for the team this season
The article from exchange4media discusses Punjab Kings' strategy for IPL 2025, where 80% of their media budget will be allocated to digital platforms. This shift is driven by the recognition that digital media offers better targeting, engagement, and measurable ROI compared to traditional media. Punjab Kings' COO, Satish Menon, highlighted the importance of digital media in reaching a younger, tech-savvy audience. The team plans to leverage social media, video content, and interactive fan experiences to enhance fan engagement. Additionally, the article mentions that while digital will be the primary focus, traditional media will still play a role, albeit a smaller one, to ensure broad reach. This approach reflects a broader trend in sports marketing where digital platforms are becoming increasingly central to fan interaction and brand building.

Read the Full exchange4media Article at:
[ https://www.exchange4media.com/ipl-news/ipl-2025-80-of-punjab-kings-media-budget-to-go-to-digital-141607.html ]