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[ Sat, Mar 15th ] - NDTV
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Radio advertising just got smarter - and more rewarding with Kagiso Media Radio and Mediamark


//media-entertainment.news-articles.net/content/ .. rding-with-kagiso-media-radio-and-mediamark.html
Published in Media and Entertainment on Tuesday, March 11th 2025 at 20:24 GMT by Bizcommunity   Print publication without navigation

  • East Coast Radio and Jacaranda FM have launched a first-of-its-kind campaign: a high-impact competition that's designed to make waves - not just for listeners, but for media buyers too. If you're looking for a campaign that'll help you optimise your strategy,

The article discusses a new partnership between Kagiso Media Radio and Mediamark, introducing an innovative approach to radio advertising in South Africa. This collaboration aims to enhance the effectiveness of radio ads by integrating them with digital technology, allowing for real-time tracking and rewarding listeners for engaging with advertisements. The initiative, named "Radio Rewards," uses a mobile app where listeners can interact with ads, participate in promotions, and earn rewards, thereby making radio advertising smarter, more interactive, and rewarding for both advertisers and audiences. This move is seen as a significant step towards modernizing radio advertising, adapting to consumer behavior shifts towards digital interaction, and providing measurable outcomes for advertisers.

Read the Full Bizcommunity Article at:
[ https://www.msn.com/en-za/entertainment/general/radio-advertising-just-got-smarter-and-more-rewarding-with-kagiso-media-radio-and-mediamark/ar-AA1AJ4r6 ]

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