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Wed, March 12, 2025
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Clive Palmer massive anti-woke ad blitz divides media


Published on 2025-03-11 20:24:11 - Mumbrella
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  • Clive Palmer has vowed to spend north of $100 million in the lead up to the federal election, with a series of anti-woke and right-wing ads published across major mastheads over the past week.The Age,

Clive Palmer, the Australian mining magnate and political figure, has launched a significant advertising campaign across various media platforms, including television, radio, and print, with an estimated spend of $2 million. This campaign, which has stirred considerable controversy, features ads that critique what Palmer describes as "woke" culture, focusing on issues like climate change, renewable energy, and social justice movements. The ads have divided public and media opinion, with some viewing them as a bold statement against perceived political correctness, while others criticize them as misleading and inflammatory. The campaign's timing coincides with Palmer's political activities, suggesting an attempt to influence public discourse and possibly voter sentiment ahead of future elections. Media outlets have reported mixed reactions, with some refusing to run the ads due to their contentious content, while others have accepted them, highlighting the ongoing debate over freedom of speech versus responsible advertising.

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