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Ziff Davis Acquires Millennial Women Media Brand TheSkimm

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TheSkimm, the digital media company that started as a daily newsletter in 2012 before growing into a digital media powerhouse, has been acquired by Ziff Davis' Everyday Health Group. Its founders Danielle Weisberg and Carly Zakin developed the brand from an email newsletter to a digital media empire,
Ziff Davis, a digital media and internet company, has acquired TheSkimm, a media brand focused on delivering news and information tailored for millennial women. The acquisition aims to expand Ziff Davis's reach into the lifestyle and news content market, particularly targeting an audience that values quick, digestible content. TheSkimm, known for its daily newsletter that simplifies news, politics, and lifestyle topics, will continue to operate independently but will benefit from Ziff Davis's resources in technology, marketing, and data analytics to enhance its offerings and potentially explore new revenue streams. This move is part of Ziff Davis's strategy to diversify its portfolio and engage with niche, yet significant, demographic segments.

Read the Full TheWrap Article at:
[ https://www.msn.com/en-us/money/general/ziff-davis-acquires-millennial-women-media-brand-theskimm/ar-AA1BgZHi ]