Thu, March 20, 2025
Wed, March 19, 2025

Ziff Davis Acquires Millennial Women Media Brand TheSkimm

Ziff Davis, a digital media and internet company, has acquired TheSkimm, a media brand focused on delivering news and information tailored for millennial women. The acquisition aims to expand Ziff Davis's reach into the lifestyle and news content market, particularly targeting an audience that values quick, digestible content. TheSkimm, known for its daily newsletter that simplifies news, politics, and lifestyle topics, will continue to operate independently but will benefit from Ziff Davis's resources in technology, marketing, and data analytics to enhance its offerings and potentially explore new revenue streams. This move is part of Ziff Davis's strategy to diversify its portfolio and engage with niche, yet significant, demographic segments.

Read the Full TheWrap Article at:
[ https://www.msn.com/en-us/money/general/ziff-davis-acquires-millennial-women-media-brand-theskimm/ar-AA1BgZHi ]