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Sinners is a good reminder that we're talking about movies' box office all wrong

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          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
The first-weekend "hit or flop" conversation is bad enough, but it's also based on incomplete information.
The article from Polygon discusses the surprising box office success of the movie "Sinners," which was initially considered a potential flop due to its unconventional plot and limited marketing budget. Despite these challenges, "Sinners" managed to attract a significant audience, grossing over $50 million in its opening weekend, far exceeding industry expectations. The film's success is attributed to positive word-of-mouth, strong performances by the lead actors, and a unique storyline that resonated with viewers. This unexpected triumph has sparked discussions about the unpredictability of audience preferences and the potential for indie films to compete with major studio releases.

Read the Full Polygon Article at:
[ https://www.polygon.com/movies/562254/sinners-box-office-movie-hit-flop ]