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Boardroom named MLB strategic cultural partner in comprehensive partnership expansion

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Boardroom, the premier media brand co-founded by Kevin Durant and Rich Kleiman covering the business of sports and entertainment, announced today an expanded strategic partnership with Major League Baseball (MLB). Building on their successful 2024 collaboration, the partnership will deliver new immersive fan experiences, groundbreaking activations, and player-led storytelling across
MLB has announced a comprehensive partnership expansion with Boardroom, naming it as a strategic cultural partner to enhance the league's engagement with fans through sports, business, and culture. This multi-year agreement will see Boardroom, co-founded by Kevin Durant and Rich Kleiman, produce original content, host events, and create new platforms to connect with fans, particularly younger demographics. The partnership aims to leverage Boardroom's expertise in sports business and culture to bring innovative storytelling and unique fan experiences to MLB, including content around major events like the All-Star Game and the World Series.

Read the Full MLB Article at:
[ https://www.mlb.com/press-release/press-release-boardroom-named-mlb-strategic-cultural-partner-in-comprehensive-partnership-expansion ]