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Traditional Marketing Funnels No Longer Work In The Social Media Era

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Brands are ditching outdated marketing funnels to leverage influencer-driven strategies that build lasting customer loyalty and relevance.
The article from Forbes, published on April 30, 2025, discusses the obsolescence of traditional marketing funnels in the era of social media. It highlights how the linear model of awareness, interest, desire, and action (AIDA) is no longer effective due to the dynamic and interactive nature of social media platforms. The piece emphasizes the need for marketers to adopt a more fluid and customer-centric approach, focusing on building relationships and engaging with audiences in real-time. It suggests that brands should leverage user-generated content, influencer partnerships, and personalized interactions to create a more authentic and impactful marketing strategy that resonates with today's consumers.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/committeeof200/2025/04/30/traditional-marketing-funnels-no-longer-work-in-the--social-media-era/ ]