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Time to pull up my socks as an actor: Vikrant Massey on audiences' growing appetite for entertainment

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Mumbai, May 3 (PTI) Actor Vikrant Massey says it is important for performers to stay on their toes and adapt to the rapidly changing demands of viewers in the ever-evolving world of entertainment. Massey said he feels fortunate to have worked across all platforms, from television, films, to OTT. Over years, they have all evolved […]
Vikrant Massey, an actor known for his roles in films like "12th Fail" and "Haseen Dillruba," discussed the evolving landscape of the entertainment industry in an interview with ThePrint. He emphasized the need to continuously improve his craft due to the growing appetite for quality content among audiences, driven by the rise of streaming platforms. Massey highlighted the importance of choosing diverse and challenging roles to keep viewers engaged, expressing his excitement about upcoming projects like "The Sabarmati Report" and "Phir Aayi Haseen Dillruba." He also acknowledged the impact of digital platforms on the industry, noting that they have democratized access to content and increased competition, pushing actors to elevate their performances.

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[ https://theprint.in/feature/time-to-pull-up-my-socks-as-an-actor-vikrant-massey-on-audiences-growing-appetite-for-entertainment/2613723/ ]