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CAA Leaders Talk Agency's Evolution, Social Media 'Game Changers' and Content Biz Growth: 'Our Job Description Has Expanded So Much'

The article from MSN discusses the evolution of the Creative Artists Agency (CAA) as described by its leaders, emphasizing the agency's adaptation to the digital landscape and the expansion of its role in the entertainment industry. CAA's co-chairmen, Bryan Lourd and Kevin Huvane, along with other executives, highlight how the agency has grown beyond traditional talent representation to include managing clients' social media presence and content creation. They note the significant impact of social media on the entertainment business, with platforms like TikTok and Instagram becoming crucial for talent discovery and brand building. The agency has also ventured into new areas such as sports, music, and digital media, reflecting a broader job description that now encompasses a wide range of services to meet the evolving needs of their clients in a rapidly changing industry.

Read the Full Variety Article at:
[ https://www.msn.com/en-us/money/other/caa-leaders-talk-agency-s-evolution-social-media-game-changers-and-content-biz-growth-our-job-description-has-expanded-so-much/ar-AA1EpTGj ]