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AI influencers compete for followers and brand deals on social media

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Artificial intelligence is successfully gobbling up corners of the social media influencer market, and making very real money.
AI influencers, such as Aitana Lopez and Emily Pellegrini, are gaining popularity on social media platforms, competing with human influencers for followers and lucrative brand deals. These virtual personalities, created using advanced AI technology, offer brands a cost-effective and controllable alternative to human influencers. Aitana Lopez, for example, earns up to $10,000 per advertisement and has attracted the attention of major companies like L'Oréal and Maybelline. As AI technology continues to improve, the line between reality and virtuality is blurring, raising questions about the future of social media and the role of AI in shaping our perceptions and interactions.

Read the Full ABC Article at:
[ https://abcnews.go.com/US/ai-influencers-compete-followers-brand-deals-social-media/story?id=122377888 ]