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Mattel is combining film and television units to create Mattel Studios

Toy maker Mattel is combining its film and television units to form Mattel Studios, it said on Monday, as the company seeks to produce entertainment driven by its brands and potentially repeat the commercial success of the "Barbie" movie.
Mattel, the toy company behind Barbie and Hot Wheels, is merging its film and television divisions to form Mattel Studios, aiming to enhance its storytelling capabilities across various platforms. This strategic move comes as Mattel seeks to capitalize on the success of the "Barbie" movie, which has grossed over $1.4 billion worldwide, and to further develop its extensive portfolio of over 100 intellectual properties into movies, TV shows, and digital content. The newly formed studio will be led by Mattel's current head of film, Robbie Brenner, and will focus on creating content that resonates with audiences globally, leveraging the popularity of its brands to drive both entertainment and toy sales.

Read the Full Reuters Article at:
[ https://www.msn.com/en-gb/news/world/mattel-is-combining-film-and-television-units-to-create-mattel-studios/ar-AA1FXaLS ]