Candle Media's Kevin Mayer eyes exits for Moonbug and other brands vs. holding company

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Candle Media's Kevin Mayer eyes exits for Moonbug and other brands vs. holding company

//media-entertainment.news-articles.net/content/ .. moonbug-and-other-brands-vs-holding-company.html

Published in Media and Entertainment on Tuesday, June 17th 2025 at 20:03 GMT by Axios
^{🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source}

Candle Media co-CEO Kevin Mayer said the Blackstone-backed media company plans to sell or IPO its individual brands rather than the overall company. Why it matters: The strategy marks a departure from Candle's original plan and exemplifies growth potential for diversified individual brands versus holding companies.

Kevin Mayer, co-founder of Candle Media, is exploring potential exits for several of the company's brands, including Moonbug Entertainment, known for the popular children's show "CoComelon." According to sources cited by Axios, Mayer is considering various strategic options, which could involve selling these assets or spinning them off into separate entities. This move comes as part of a broader strategy to optimize Candle Media's portfolio and potentially unlock value from its holdings. The company, backed by private equity firm Blackstone, has been actively acquiring and managing a range of media and entertainment properties since its inception in 2021.

Read the Full Axios Article at:
[ https://www.msn.com/en-us/entertainment/celebrities/candle-media-s-kevin-mayer-eyes-exits-for-moonbug-and-other-brands-vs-holding-company/ar-AA1GSov1 ]