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Quast Brothers Save Eight Wyoming Newspapers from Closure


🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
BUFFALO - Robb and Jen Hicks and Rob Mortimore announced Tuesday, Aug. 12, they have reached an agreement in principle with News Media Corporation to purchase the company's Wyoming publications

Veteran Wyoming News Executives Announce Agreement to Save Eight Local Newspapers
In a significant move for local journalism in Wyoming, two seasoned news executives have stepped forward to rescue eight community newspapers from potential closure. Travis Quast, the current president and regional publisher for Adams Publishing Group's Wyoming newspapers, along with his brother Adam Quast, who serves as the company's regional vice president, have announced an agreement to acquire these publications. The deal, revealed on Wednesday, aims to preserve vital local news sources that serve communities across the state, ensuring their continued operation under new ownership.
The newspapers involved in the transaction include the Rawlins Daily Times, Rock Springs Rocket-Miner, Green River Star, Laramie Boomerang, Wyoming Tribune Eagle, Wyoming Business Report, Platte County Record, and the Northern Wyoming Daily News. These outlets have long been cornerstones of information for their respective regions, covering everything from local government proceedings and school events to business developments and community stories. Without this intervention, many of these papers faced an uncertain future, as Adams Publishing Group had previously indicated plans to divest or potentially shutter some operations amid broader industry challenges.
Travis Quast, who has spent over two decades in the Wyoming newspaper industry, expressed deep personal commitment to the cause. "These newspapers are more than just businesses; they're the heartbeat of our communities," he stated in the announcement. "We've seen the impact of losing local news sources in other parts of the country, and we couldn't stand by and let that happen here in Wyoming." His brother Adam echoed these sentiments, emphasizing the brothers' shared vision for revitalizing the papers. "Our goal is to not only sustain them but to innovate and grow, adapting to the digital age while maintaining the trusted print traditions that our readers value," Adam Quast added.
The agreement comes at a critical time for print media nationwide, where declining advertising revenues, rising production costs, and the shift to online news consumption have forced many small-town papers to fold. In Wyoming, a state known for its vast rural expanses and tight-knit communities, local newspapers play an outsized role in fostering civic engagement and holding power accountable. The Quast brothers' initiative is seen as a beacon of hope, demonstrating how local leadership can counteract these trends.
Under the terms of the deal, the Quasts will form a new company to manage the newspapers, with Travis taking the helm as CEO and Adam as president. They plan to retain the existing staff where possible, minimizing disruptions to operations. This includes editors, reporters, and support personnel who have dedicated years to chronicling the stories of Wyoming's residents. The brothers have outlined a strategy that balances tradition with modernization, such as enhancing digital platforms, exploring subscription models, and forging partnerships with local businesses to bolster advertising.
The origins of this rescue effort trace back to Adams Publishing Group's ownership of these papers, which began when the company acquired them from various previous owners over the past decade. Adams, a family-owned media company based in Minnesota, has a portfolio spanning multiple states, but recent economic pressures prompted a reevaluation of its holdings. The Quasts, having risen through the ranks within Adams' Wyoming division, were uniquely positioned to negotiate the purchase. Their intimate knowledge of the papers' operations and the communities they serve gave them an edge in crafting a viable takeover plan.
Community leaders and readers have reacted positively to the news. In Rock Springs, where the Rocket-Miner has been a fixture since the late 1800s, local officials praised the move as essential for preserving historical records and community dialogue. "Losing our newspaper would be like losing a part of our identity," said one city council member. Similarly, in Laramie, home to the Boomerang, university affiliates noted the paper's role in covering higher education and local politics, which would be irreplaceable by national outlets.
This acquisition is not without its challenges. The Quasts acknowledge the financial hurdles ahead, including competition from social media and national news aggregators. To address this, they intend to invest in community-focused content, such as expanded coverage of agriculture, energy sectors, and outdoor recreation—topics central to Wyoming's economy and lifestyle. They also plan to leverage grants and community support programs aimed at sustaining local journalism, drawing inspiration from successful models in other rural states.
Broader implications for Wyoming's media landscape are profound. With this deal, the state avoids the "news desert" phenomenon plaguing parts of the U.S., where entire regions lack local reporting. Experts in journalism ethics highlight that independent local ownership can enhance editorial freedom and relevance, allowing papers to focus on hyper-local issues without corporate mandates from afar.
The Quast brothers' backgrounds add a layer of authenticity to their endeavor. Travis began his career in sales and rose to executive roles, gaining expertise in both the business and editorial sides of newspapering. Adam, with a focus on operations and digital strategy, complements this with forward-thinking approaches. Together, they represent a homegrown solution, rooted in Wyoming values of resilience and community.
As the transition unfolds, the new owners are calling on readers and advertisers to rally behind the papers. Subscription drives and community events are in the works to build momentum. "This is about more than saving jobs; it's about saving stories," Travis Quast emphasized. The agreement is expected to finalize in the coming weeks, pending regulatory approvals, marking a new chapter for these eight newspapers and a potential model for similar rescues elsewhere.
In an era where local news is increasingly endangered, this Wyoming story stands out as a testament to the power of dedicated individuals stepping up. By preserving these voices, the Quasts are not just maintaining ink on paper—they're safeguarding the democratic fabric of their state. As one observer put it, "In Wyoming, where distances are vast and communities are spread out, a local newspaper isn't a luxury; it's a lifeline." With this agreement, that lifeline remains intact, promising continued coverage of the events, people, and issues that define life in the Equality State.
Read the Full Wyoming News Article at:
[ https://www.wyomingnews.com/rocketminer/veteran-wyoming-news-execs-announce-agreement-to-save-8-newspapers/article_9cf06bd3-1e6a-418e-9243-0e2c8509218d.html ]
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