A Legacy of Innovation and Entertainment: Brendan Gaul and Traverse 32

Published in Media and Entertainment on Monday, August 18th 2025 at 17:43 GMT by Variety, lbbonline
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Brendan Gaul is a name synonymous with creativity, innovation, and a deep commitment to entertainment in the Lehigh Valley and beyond. As the founder and CEO of McCann Entertainment, Gaul has built a remarkable company that specializes in immersive experiences, theatrical productions, interactive media, and bespoke event design. The story of Traverse 32, a groundbreaking new venture from McCann Entertainment, exemplifies this dedication to pushing boundaries and delivering unforgettable moments for audiences of all ages.

Traverse 32 isn't just another entertainment venue; it’s an entirely reimagined space designed to foster creativity and provide unparalleled interactive experiences. Located in the historic Boyd Theatre building in downtown Easton, Pennsylvania, Traverse 32 represents a significant investment – over $15 million – aimed at revitalizing both the theater itself and the surrounding community. The concept revolves around a unique, adaptable performance area featuring three rotating stages, allowing for dynamic transitions between scenes and creating an immersive environment that draws audiences into the heart of the action.

Gaul’s vision extends far beyond traditional theatrical productions. Traverse 32 is designed to be a flexible platform capable of hosting a wide range of events, from concerts and live music performances to interactive games, escape rooms, corporate gatherings, and even film shoots. The adaptable stage system allows for complete reconfiguration, transforming the space into virtually any environment imaginable. This versatility is key to attracting diverse audiences and ensuring the venue remains relevant in an ever-evolving entertainment landscape.

The Boyd Theatre itself holds a rich history, having originally opened its doors in 1928 as a vaudeville house. Over the years, it has served as a movie theater, concert hall, and community gathering place. Its restoration by McCann Entertainment is not merely about preserving a historic landmark; it’s about breathing new life into a vital piece of Easton's cultural heritage. The renovation process involved meticulous attention to detail, retaining original architectural elements while incorporating modern technology and amenities.

The initial offering from Traverse 32, "The Great Gatsby: A New Musical," is a prime example of the venue’s ambition and innovative approach. This immersive adaptation of F. Scott Fitzgerald's classic novel utilizes the unique stage configuration to transport audiences directly into the roaring twenties. The production incorporates interactive elements, allowing audience members to become active participants in the story rather than passive observers. This level of engagement is a hallmark of McCann Entertainment’s philosophy – creating experiences that are not just watched but lived.

Beyond "The Great Gatsby," Traverse 32 has ambitious plans for future programming. Gaul envisions collaborations with local artists, schools, and community organizations to create content tailored to the Lehigh Valley's diverse interests. The venue aims to be a hub for artistic expression and a catalyst for economic development in Easton. They are actively seeking partnerships to expand their offerings and reach even wider audiences.

The impact of Traverse 32 extends beyond entertainment. McCann Entertainment’s investment is contributing significantly to the revitalization of downtown Easton, attracting visitors and boosting local businesses. The creation of new jobs within the company and throughout the community further underscores the positive economic ripple effect of this ambitious project. Gaul emphasizes a commitment to hiring locally and fostering talent within the region.

Brendan Gaul's journey with McCann Entertainment has been marked by a relentless pursuit of innovation and a deep passion for creating memorable experiences. Traverse 32 represents the culmination of that vision – a dynamic, adaptable venue poised to redefine entertainment in the Lehigh Valley and beyond. It’s more than just a theater; it’s a testament to the power of creativity, community engagement, and the enduring appeal of immersive storytelling. The future for Traverse 32 looks bright, promising a continuous stream of exciting events and experiences that will solidify its place as a cornerstone of the region's cultural landscape.

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A Legacy of Innovation and Entertainment: Brendan Gaul and Traverse 32

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