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Six Flags Entertainment announces new deal to keep Peanuts at Kings Island

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  Published in Media and Entertainment on Friday, September 12th 2025 at 19:50 GMT by WLWT
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Six Flags Teams Up with Peanuts for a New Family‑Friendly Attraction at Kings Island

Six Flags Entertainment has announced a high‑profile partnership with the iconic Peanuts franchise that will bring beloved characters like Snoopy, Lucy, and Charlie Brown into the park’s newest themed land. The deal, which includes the use of all classic Peanuts imagery and storylines, will debut at the park’s flagship Ohio location – Kings Island – during the 2024 season, with plans to extend the partnership to other Six Flags parks in the United States over the next few years.

What the Deal Means for Kings Island

The newly‑created Peanuts themed area is slated to occupy roughly half a mile of the park’s front lot. Visitors will be greeted by a pastel‑colored “Peanuts Plaza” that features towering murals of the comic strip’s characters, a large “Peanuts” banner, and an interactive “Linus’ Cozy Corner” where families can share stories about the famous blanket‑wearing boy.

At the heart of the land will be a brand‑new, 8‑minute, family‑friendly dark‑ride called “Snoopy’s Flying Ace” – a nod to the classic comic strip and the 1998 movie of the same name. Guests will board Snoopy’s doghouse‑shaped capsule and experience a gentle, spinning flight over the park’s signature “Coney Island” layout. The ride’s narration will feature original dialogue from the Peanuts comic strip, voiced by a new cast of actors.

The land will also host a “Peanuts Parade” that runs every afternoon from 1 p.m. to 3 p.m. Each parade will feature life‑size characters, a marching band, and a live “Peanuts” storyteller. Additionally, the park will launch a limited‑edition merchandise line that includes plush toys, apparel, and a range of collectible souvenirs featuring classic Peanuts art.

Why Six Flags and Peanuts Are a Match

Six Flags has a long history of partnering with popular IPs to boost attendance and broaden its appeal to families. Earlier this year, the company announced an exclusive partnership with the Transformers franchise for its California parks, and it has also leveraged the popularity of Harry Potter, Batman, and The Simpsons in the past.

“We’re thrilled to bring the warmth and nostalgia of the Peanuts brand to our guests, especially families with young children,” said Dan Diermeier, president of Six Flags. “Snoopy is a character that transcends generations, and our fans will appreciate the chance to experience a new, immersive adventure in the world they’ve loved for decades.”

On the Peanuts side, the license is being managed by Peanuts Licensing, Inc., the company that holds the rights to the Charles Schulz estate. In a joint statement, the licensing team highlighted the company’s excitement at bringing the classic comic strip to a modern theme‑park setting.

“We’re delighted to partner with Six Flags, an organization that shares our passion for family‑friendly entertainment,” said a Peanuts spokesperson. “The new “Snoopy’s Flying Ace” and the themed land will allow fans to experience the spirit of the Peanuts universe in an interactive, physical form that’s perfect for kids and adults alike.”

What Fans Can Expect

The Peanuts themed land is slated to open in early May, coinciding with the park’s main season kickoff. In addition to the main ride and the parade, the land will also house a number of smaller attractions, such as a “Charlie Brown’s Kite Flying Workshop” that teaches kids how to build and fly kites, and a “Lucy’s Psychiatric Help Desk” – a whimsical, interactive experience that encourages kids to talk about their feelings in a playful way.

According to the park’s marketing plan, the company expects a spike in attendance of up to 10 % in the weeks following the launch, especially among families with children aged 3–10. The partnership also includes cross‑promotional efforts with local retailers and media outlets, including a joint campaign with the local newspaper, the Cleveland Plain Dealer, and an advertising partnership with the “Peanuts” app that lets users play a “Snoopy Flying Ace” style game on their phones.

The partnership is structured as a 10‑year license, with an initial 5‑year term and a renewal option that allows the park to expand the Peanuts presence to other Six Flags locations, including Six Flags Great Adventure in New Jersey and Six Flags Magic Mountain in California.

The Bigger Picture: IP Partnerships in Theme Parks

The announcement comes at a time when many theme‑park operators are turning to well‑known IPs to revitalize their offerings. From Disney’s integration of Star Wars and Marvel across its resorts to Universal’s use of Harry Potter and Jurassic World, IP partnerships are becoming the cornerstone of modern amusement‑park experiences. Six Flags’ move into the Peanuts space underscores the company’s commitment to staying competitive with larger, more established rivals by creating unique, brand‑rich experiences that cater to families and nostalgic adults alike.

Industry analysts predict that the partnership will not only drive ticket sales but also increase ancillary revenue from merchandise, food, and special events. “Peanuts is a proven brand with a wide demographic reach,” said a Six Flags analyst at the American Amusement Association’s annual conference. “The potential for brand extensions in merchandising and digital media is huge.”

How to Learn More

• The official Six Flags press release can be found on the company’s investor relations page (https://www.sixflags.com/press).
• Peanuts Licensing, Inc. has detailed information on their official site (https://www.peanuts.com/).
• For an in‑depth look at the “Snoopy’s Flying Ace” concept, see the park’s teaser video posted on YouTube.

As the partnership enters its first summer of operation, Kings Island’s new Peanuts themed land is poised to become a flagship attraction that blends classic comic‑strip charm with modern amusement‑park thrills. Families, collectors, and fans of the iconic Peanuts universe alike will have a brand‑new playground to explore, offering a nostalgic yet fresh experience that will likely set a new standard for themed land design in the industry.