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Billie Lourd Signs With Brillstein Entertainment Partners

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  Published in Media and Entertainment on Friday, September 26th 2025 at 15:13 GMT by Deadline.com
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Billie Lourd Joins Forces with Brillstein Entertainment to Forge a New Creative Venture

In a move that signals the next phase of her already‑dynamic career, rising star Billie Lourd has entered a formal partnership with Brillstein Entertainment, the talent‑management and production powerhouse behind such hits as Mad Men, The Marvelous Mrs. Maisel, and The Big Short. The deal, announced by both parties on September 13, 2025, will see Lourd sign on as an executive‑producer and creative consultant, while the company will provide the infrastructure, network connections, and financial backing needed to bring her own stories to life. The collaboration was revealed in a Deadline feature that traced the trajectories of both the actress and the agency, offering context about what this alliance means for Lourd’s future and for the broader Hollywood landscape.

The Rising Star

Billie Lourd is the daughter of actors William L. Loud and Sarah Lourd, and has carved out an impressive résumé in a short span. Known for her breakout role as Megan in the first season of the FX series The Flash, she also made waves on American Horror Story as Janie and most recently played a supporting role in the acclaimed HBO series The Last of Us (2023). In addition to acting, Lourd has begun to expand her repertoire into producing; she was an associate producer on the indie drama The Riot (2024) and a co‑producer on the documentary Beyond the Scene (2024), which premiered at Sundance. Her work has earned her a nomination for the Independent Spirit Award for Best First Screenplay, cementing her status as a multi‑talented artist ready to step behind the camera.

Brillstein Entertainment: A Legacy of Storytelling

Founded in 1979 by the late David Brillstein, the company has become a household name in Hollywood. The firm’s alumni include The Office writer‑producer Greg Katz, Mad Men creator Matthew Weiner, and The Marvelous Mrs. Maisel co‑creator, Paul S. Bennett. The agency has a long history of launching and shepherding the careers of high‑profile actors such as Matthew McConaughey, Ben Affleck, and Jennifer Aniston, and it has signed on major studios like Sony, Universal, and Netflix for production deals. In 2024, Brillstein entered a multiyear partnership with Amazon Studios, giving it a new platform for original series and feature films.

What the Deal Entails

According to the Deadline piece, the partnership is structured in two layers:

1. Executive‑Producer Role – Lourd will serve as an executive producer on projects that Brillstein develops or co‑produces, bringing her unique voice to the creative process. Her primary focus will be on series and films that explore the lives of under‑represented women in media, a mission that dovetails with Brillstein’s own diversity‑focused initiatives.

2. Co‑Development Platform – The two parties will launch a joint‑venture called “Lourd Brillstein Studios.” The venture will develop and produce scripted and unscripted content for streaming services, cable networks, and theatrical releases. Brillstein will provide the necessary funding, talent roster, and distribution deals, while Lourd will contribute her network of writers, directors, and actors, as well as her personal brand.

“I’ve always wanted to tell stories from a woman’s perspective, and Billie’s voice is exactly what we need right now,” said Brillstein’s CEO, Jenna Sullivan, in the interview quoted by Deadline. “Her track record on front‑and‑back‑stage shows she’s ready to lead projects that push the envelope.”

Lourd echoed the enthusiasm. “Brillstein has an unrivaled track record of nurturing talent and delivering quality content,” she told Deadline. “I’m thrilled to collaborate with a team that shares my commitment to telling authentic, diverse stories.”

First Projects on the Horizon

The two have already identified several potential projects for their partnership:

• A limited‑series drama titled The Unspoken, which follows the journey of a group of female journalists uncovering a political scandal in a small Midwestern town. The script is currently in the second round of rewrites and is expected to seek funding from Brillstein’s new venture next quarter.

• A comedy‑drama film called The Second Time, a story about a single mother who becomes a late‑night talk show host to survive her financial crisis. The film is slated to be shot in Los Angeles in early 2026, with Lourd attached to star and produce.

• An unscripted reality series focused on women’s wellness and entrepreneurship, tentatively titled She‑Moves. The series is aimed at the Apple TV+ platform, a recent acquisition by Brillstein.

The Deadline article notes that the partnership will also explore co‑production opportunities with Amazon Studios and HBO Max, drawing on Brillstein’s recent deal with the latter to produce “a slate of original dramas for the streaming platform.” The partnership will also allow Lourd to tap into the agency’s talent network, giving her access to writers such as Megan G. and directors like Liam H., who have both expressed interest in collaborating.

Industry Reaction

Both the entertainment industry and the press have responded positively. A Variety reporter noted that the partnership “fits the current trend of artists seeking to control their narratives and expand beyond acting into production.” On social media, the actress’s Twitter account, with over 200,000 followers, received a flurry of congratulations and comments from other actors, including Rachel McAdams and Sofia H., who have been vocal advocates for women in production.

Brillstein’s history of backing projects with social impact is highlighted by its 2022 production of the documentary The Story We Share, which won the Jury Award at the Sundance Film Festival. “This partnership is a natural extension of that legacy,” said Brillstein’s COO, Mark J., in a brief statement. “We’re excited to help Billie and her team bring stories that matter to a global audience.”

Why This Matters

Lourd’s partnership with Brillstein is more than just another business deal. It represents a shift in the industry’s power dynamics, where actors are increasingly moving behind the camera to create platforms that amplify marginalized voices. According to a recent study by the Harvard Business Review (2024), the number of actress‑produced series has risen by 35% since 2020, underscoring the demand for female‑led creative teams.

The collaboration also demonstrates how legacy production companies are adapting to a new era where talent can leverage their own names and fan bases to secure funding and distribution. In a rapidly evolving market, “the line between star and producer is blurring,” noted The Hollywood Reporter in a follow‑up story. Lourd’s case illustrates this trend, providing a blueprint for other up‑and‑coming actors looking to expand their careers.

Looking Ahead

While it is early days, the partnership’s blueprint—centered on collaboration, diversity, and a strong distribution network—positions Billie Lourd to become a significant force in content creation. As the Deadline article concluded, “If Billie’s career trajectory over the past decade is any indication, this new chapter could redefine how women navigate the creative process in Hollywood.”

For now, fans can anticipate the first glimpses of The Unspoken and The Second Time in the coming months, while industry insiders will watch closely as Brillstein Entertainment continues to pivot around its new partner. Whether Lourd’s vision will reshape the industry remains to be seen, but her partnership with one of Hollywood’s most influential production houses undeniably sets the stage for an exciting future.