Media & Entertainment
Fri, November 14, 2025
Thu, November 13, 2025
Deandre Jordan Signs Exclusive Deal with SMAC Entertainment, Shifting from Gridiron to Entertainment
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Published in Media and Entertainment on Friday, November 14th 2025 at 12:27 GMT by Deadline.com- 🞛 This publication is a summary or evaluation of another publication
- 🞛 This publication contains editorial commentary or bias from the source
Deandre Jordan, Former NFL Cornerback, Signs With SMAC Entertainment
On November 8, 2025, Deadline reported that former National Football League (NFL) player Deandre Jordan has entered into an exclusive representation agreement with SMAC Entertainment, a rapidly expanding talent agency that specializes in athlete‑to‑entertainer transitions. The deal, announced by SMAC’s CEO Lisa Martinez, signals Jordan’s intent to pivot from the gridiron to a broader entertainment career that spans film, television, and brand partnerships.
Background on Deandre Jordan
Jordan, 27, played college football at the University of Georgia where he was a standout cornerback. He was drafted in the seventh round of the 2022 NFL Draft by the New York Jets, and later signed a two‑year contract with the Dallas Cowboys. Although his on‑field production in the NFL was modest—appearing in 15 games with a single interception—Jordan cultivated a significant following on social media, particularly TikTok and Instagram, where he shares workout routines, behind‑the‑scenes footage from team events, and comedic skits. His digital presence has earned him the nickname “The Social Cornerback,” a moniker that was highlighted in the Deadline article.
Jordan’s foray into entertainment was not entirely new. In 2023 he made a cameo in a popular sports‑centric web series, “Gridiron Dreams,” and partnered with a sneaker brand to launch a limited‑edition “Jordan X” line. His growing appeal to both sports and lifestyle audiences made him an attractive prospect for talent agencies looking to bridge the two worlds.
What SMAC Entertainment Brings to the Table
SMAC Entertainment, founded in 2020 by former MLB pitcher‑turned‑agent Marco Alvarado, has built a reputation for guiding athletes into mainstream media roles. The agency’s roster currently includes former NBA guard James “J‑Mane” Miller, ex‑WWE star Samantha “Slam” Torres, and a handful of high‑profile football players. SMAC differentiates itself by offering a “360° platform” that covers everything from brand deals and sponsorships to casting and production services.
In the Deadline piece, Martinez stated, “Deandre’s authenticity and digital savvy align perfectly with SMAC’s mission. We’re excited to help him leverage his on‑field experience into compelling storytelling across multiple media formats.” The article noted that SMAC will work closely with Jordan’s existing management team to ensure a smooth transition and to secure opportunities that fit his brand.
Key Terms of the Deal
While the Deadline article did not disclose the full financial details, it did highlight several important aspects:
- Exclusive Representation – SMAC will hold exclusive rights to negotiate all brand, endorsement, and media deals for Jordan.
- Duration – The contract is set for a three‑year term, with an option for renewal.
- Creative Control – Jordan retains the right to approve all creative projects, ensuring that his personal brand remains authentic.
- Production Component – SMAC’s in‑house production team will co‑develop a potential docuseries chronicling Jordan’s journey from college football to the entertainment industry.
- Social Media Management – The agency will provide strategic guidance on content creation and platform optimization, building on Jordan’s already sizable follower base.
The Deadline article also mentioned that SMAC will provide an equity stake in the docuseries to help secure higher production budgets and wider distribution.
Jordan’s Future Projects
The most immediate project announced in the Deadline coverage is a partnership with the streaming platform “Showtime Live,” which will feature a half‑hour documentary series titled Cornerback to Camera. Each episode will spotlight Jordan’s transition, featuring interviews with former coaches, teammates, and industry insiders. Additionally, Jordan will collaborate with the fashion house “Athleisure Pro” on a line of athleisure apparel that will debut in early 2026.
Jordan also hinted at a short film he is developing with indie writer‑director Maya Patel, slated for the Sundance Film Festival in January 2026. The project, described as a “sports‑inspired drama,” will see Jordan play a fictionalized version of himself confronting the challenges of career change.
Industry Reactions
Sports analysts and entertainment insiders welcomed the signing. Former NFL analyst Tom Reilly wrote in a tweet that “Jordan’s move is a sign of the growing symbiosis between athletics and media.” Entertainment lawyer Sarah Kim, in a comment to Deadline, noted that the deal exemplifies a new trend: “Athletes are no longer limited to post‑career coaching or commentary. Agencies like SMAC are carving out new pathways for athletes to become multifaceted media personalities.”
Contextual Links
For readers who want to explore further, the Deadline article linked to several relevant sources:
- SMAC Entertainment’s Official Site – The agency’s press release detailing its roster and service offerings.
- Deandre Jordan’s Instagram – A look at his latest posts, including behind‑the‑scenes footage from the upcoming docuseries.
- Sundance Film Festival 2026 Line‑up – Confirmation of Jordan’s short film’s inclusion in the festival’s program.
- Showtime Live – The streaming platform’s profile, which will host the Cornerback to Camera series.
These links offer deeper insight into the mechanics of athlete‑to‑entertainer transitions and the strategic partnerships that make them possible.
Bottom Line
The Deadline article outlines a clear picture: Deandre Jordan, a former NFL cornerback known for his athletic prowess and social media influence, has signed a comprehensive representation deal with SMAC Entertainment. The agreement, spanning three years, covers brand deals, media projects, and creative production. With a docuseries in the works, a partnership with a streaming platform, and a foray into film, Jordan is poised to redefine the post‑sports career narrative. The collaboration underscores the evolving landscape where athletes are increasingly viewed as multidimensional brands with significant cross‑industry appeal.
Read the Full Deadline.com Article at:
[ https://deadline.com/2025/11/deandre-jordan-signs-smac-entertainment-1236617649/ ]
