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Elon Musk Declares Live Events 'Underrated' as X's Future Core

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  Published in Media and Entertainment on Monday, December 1st 2025 at 11:31 GMT by Business Today

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Elon Musk Declares Live Events “Underrated”: Real‑Time Content to Be the Core of X’s Future

In a bold statement that has already sparked conversations across social‑media and tech circles, Elon Musk, the owner of X (formerly Twitter), has proclaimed that live events are “underrated” and that real‑time content will be the cornerstone of the platform’s next‑phase evolution. Musk delivered the remark during a virtual press briefing held on the platform’s 20th‑anniversary week, a week that also saw the unveiling of several new features aimed at boosting X’s live‑streaming capabilities.

The Core Message

Musk’s simple yet provocative phrase—“live events are underrated”—was intended to shake up what many see as an over‑complicated media ecosystem. “The world is in a constant stream of information, and X is the place to capture it in real time,” he said. He went on to say that “real‑time content is the future of X.” While the statement was delivered in a casual tone, the implications for X’s product roadmap are far‑reaching.

The key takeaway is that X intends to make live content a first‑class citizen on the platform, positioning itself as a central hub for events ranging from sports, music, and gaming to live interviews, news coverage, and even space launches. Musk’s comment follows a period of aggressive experimentation by the platform, including the introduction of “X Live” in early 2024, a live‑video feature that allows users to broadcast for up to 20 minutes with real‑time interaction. The new push promises to upgrade X Live’s capabilities even further.

New Features: LiveX and Beyond

Musk’s announcement was accompanied by a tour of a newly announced “LiveX” suite of tools, a comprehensive set of features that make it easier for creators and brands to schedule, monetize, and promote live events on X. Highlights include:

• Scheduling & Ticketing: Users can schedule events months in advance, set a price, and sell tickets directly through the platform. The feature will integrate with X’s payment system, allowing seamless, instant purchases.
• Live Interaction Toolkit: Real‑time polls, Q&A sessions, and “reaction” stickers are now part of the default broadcast UI. According to Musk, “the live feel comes from the instant feedback loop.”
• AI‑Powered Moderation: The new tool will employ Musk’s own AI models to automatically flag hateful or disallowed content in real time, while preserving the authenticity of the stream.
• Cross‑Platform Distribution: While the primary broadcast will be on X, the platform will automatically generate clips for TikTok and YouTube Shorts to feed a broader audience, expanding reach for creators.

These features build on X’s prior attempts to differentiate itself from competitors like YouTube Live, TikTok Live, and Twitch. By tying the entire user experience—from discovery to monetization—to the live event, X aims to become a one‑stop hub for all types of real‑time content.

Musk’s Vision for a Super‑App

When Musk mentions “real‑time content” as the future of X, he is hinting at his broader vision of transforming X into a “super‑app” similar to WeChat. The platform is already hosting a wide range of services—messaging, payments, a news feed, and now live‑video. Musk believes that the next evolutionary step is to unify these services under a single, live‑content‑centric model.

In an interview with Business Today, Musk said, “X has always been about instant connection. Live events take that to the next level. The platform’s algorithm will prioritize live content in a user’s feed, ensuring that those events are seen immediately.” This push aligns with X’s current algorithmic emphasis on “real‑time relevance.” By favoring live streams, X intends to keep users on the platform longer, thereby increasing ad revenue.

Monetization and Advertising

Real‑time content offers advertisers a fresh canvas for “live‑shopping” and “real‑time product placements.” Musk highlighted that live streams can be monetized through sponsorship deals, brand integrations, and in‑stream product placement. For example, a live music concert could feature a sponsor’s logo on stage, with real‑time QR codes that users can scan to purchase merchandise instantly.

The new “LiveX” suite also allows for tiered advertising, where premium ads can appear before the stream or interleaved in real time. The platform will use Musk’s AI models to match ads with live‑stream content, ensuring higher relevance and engagement.

Community and Content Moderation

Musk did not shy away from the potential pitfalls of live content. In a later Q&A segment, he explained that X’s AI moderation system would flag content in real time, preventing hate speech or disallowed content from going live. “We’re investing heavily in the same AI that powers my other ventures—OpenAI, Tesla, and SpaceX—to maintain safety while preserving authenticity,” Musk said.

The platform is also testing a “live‑content review” mode, where streams are live‑reviewed by a moderator team before being posted publicly. While this adds a layer of oversight, Musk emphasizes that it will not slow down the user experience.

Reaction From the Ecosystem

Musk’s declaration has elicited both excitement and skepticism. A few creators praised the move, arguing that the lack of robust live‑stream tools on X has limited their reach. “If X can make it easy to monetize a live event on the platform itself, that’s a game changer,” said one TikTok creator who was also an X follower.

However, some analysts caution that X’s live‑video feature will face stiff competition from Twitch and YouTube, both of which have a head start in terms of user base and advanced features. “X will need to differentiate itself through AI‑driven interaction and cross‑platform distribution to truly compete,” wrote a senior analyst at TechCrunch.

What to Watch Going Forward

• Feature Rollout: X is slated to roll out “LiveX” features to beta users by the end of Q1 2026. If successful, the platform will launch the feature to all users next quarter.
• Policy Updates: Musk has hinted at a new content‑moderation policy that will focus heavily on real‑time enforcement. This may affect how live content is curated and moderated on the platform.
• Ad Revenue Impact: The real‑time monetization model could shift X’s revenue mix. Musk anticipates that live‑stream advertising will become a significant driver of ad revenue within 12 months of launch.

Bottom Line

Elon Musk’s recent claim that “live events are underrated” and that “real‑time content is the future of X” is more than just hype. It signals a strategic pivot for X toward becoming a live‑content super‑app. The platform’s upcoming suite of features—including scheduling, ticketing, AI‑moderated live interaction, and cross‑platform distribution—demonstrates a clear intent to capitalize on the growing demand for authentic, real‑time media. Whether X can execute on this vision and outperform entrenched competitors remains to be seen, but the next few months will be pivotal for the platform’s trajectory.