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Usher Kicks Off Super Bowl Week Celebration

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  Published in Media and Entertainment on Thursday, January 22nd 2026 at 19:50 GMT by NBC Los Angeles
      Locale: UNITED STATES

Usher Sets the Stage for a Week of Celebration

The festivities commenced with a bang on Thursday evening with Usher's kickoff celebration at the Dolby Live theater within the Park MGM. The performance served as a powerful statement of intent, establishing a high-energy, celebratory atmosphere that permeated the entire city. Usher, known for his dynamic stage presence and infectious music, undoubtedly laid the groundwork for what promises to be a record-breaking week of events.

Music Mania: A Lineup of Star Power

Beyond Usher's kickoff performance, the musical landscape throughout Super Bowl week is overflowing with star power. Doja Cat is slated to perform at a prominent pre-Super Bowl party, captivating audiences with her unique blend of pop and hip-hop. Lil Jon, the undisputed king of hype, is bringing his signature energy to a concert, ensuring a high-octane experience for attendees. Imagine Dragons, the globally renowned rock band, will also grace the stage, adding a diverse dimension to the musical offerings. While a full and exhaustive listing of all performances remains fluid as the week progresses, the confirmed artists alone guarantee a constant stream of exceptional musical experiences.

Beyond the Music: Exclusive Experiences and Brand Activations

The allure of Super Bowl week isn't solely contained within the music scene. Major brands have capitalized on the massive influx of visitors, hosting exclusive and immersive experiences designed to engage fans and cultivate brand loyalty. The Verizon Super Bowl LVIII VIP 75 Experience promises a unique blend of entertainment, likely including a concert and personalized fan interactions, catering to a premium audience. For those seeking a more accessible experience, the TikTok Tailgate offers a free concert and fan event - a testament to the platform's commitment to engaging with its user base. NFL House, a hallmark of Super Bowl week, provides an interactive fan zone where attendees can partake in games, activities, and photo opportunities celebrating the sport.

A Galaxy of Stars in the Desert

The celebrity presence in Las Vegas is proving to be a significant draw, adding another layer of excitement to the already electric atmosphere. Social media platforms are currently flooded with sightings of prominent actors, musicians, athletes, and influencers, demonstrating the breadth of the celebrity presence. While an official accounting of celebrity attendees remains elusive, the sheer volume of online documentation paints a clear picture: Las Vegas is a star-studded hub this week. The convergence of high-profile figures, combined with the heightened energy of Super Bowl week, contributes to a palpable sense of glamour and exclusivity.

Navigating the Super Bowl Spectacle

For attendees and residents alike, navigating the Super Bowl week festivities requires some strategic planning. Traffic congestion is expected to be severe, and securing reservations for popular events will be challenging. However, the opportunity to witness such a unique confluence of entertainment and celebrity culture is an unparalleled experience. The energy is infectious, the performances are captivating, and the overall atmosphere is undeniably celebratory. Super Bowl LVIII week in Las Vegas is poised to be a defining moment, creating memories that will last long after the final whistle blows.