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Usher Kicks Off Super Bowl Week with Alicia Keys

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  Published in Media and Entertainment on Thursday, January 22nd 2026 at 21:09 GMT by NBC Chicago
      Locale: UNITED STATES

A Musical Blitz:

The musical element of Super Bowl week is nothing short of extraordinary. Usher's highly anticipated State Farm Super Bowl Concert, held Friday night, immediately set the tone, with the inclusion of R&B icon Alicia Keys as a special guest. The performance served as a vibrant kickoff to the week's events, cementing Usher's status as a contemporary entertainment powerhouse. Saturday saw Billie Eilish captivating audiences at the Dolby Live theater, demonstrating the breadth of musical talent on display.

Beyond these headlining acts, a constellation of other artists is contributing to the sonic landscape of Super Bowl week. Post Malone, known for his genre-bending sound, is electrifying crowds alongside veteran hype-man Lil Jon and the globally popular Chainsmokers. The sheer volume and variety of performances cater to diverse musical tastes, ensuring that there's something for everyone.

Beyond the Stage: Immersive Experiences and Exclusive Parties

The Super Bowl experience extends far beyond the concert stages, encompassing a plethora of parties and brand-sponsored events designed to elevate the entertainment to a new level. These gatherings aren't just about socializing; they're meticulously crafted experiences featuring exclusive access, gourmet food and beverage options, and often, surprise celebrity appearances.

Events like the "Rolling Stone Presents Super Bowl Party," are drawing significant crowds with performances from artists like Diplo, offering a curated atmosphere and access. TikTok's Super Bowl House is another focal point, blending DJ sets, musical performances from emerging artists, and the influence of popular social media personalities, showcasing the intersection of entertainment and online culture. The DAZN Super Bowl Party continues this trend with a star-studded lineup including the legendary Ice Cube. For those seeking a more interactive and family-friendly environment, the NFL Experience remains a cornerstone of the week, offering games, activities, and photo opportunities.

A-List Arrival: Celebrity Sightings and High-Profile Guests

The celebrity presence in Las Vegas this week is as impressive as the entertainment lineup. From power couples like Justin and Hailey Bieber to actors like Miles Teller and his wife Keleigh Sperry, the city is abuzz with sightings of familiar faces. Notably, former NFL tight end and Super Bowl champion Rob Gronkowski has been spotted, injecting a dose of on-field energy into the festivities. These celebrity appearances add another layer of excitement and glamour to the Super Bowl week experience, further solidifying Las Vegas's reputation as a premier destination for high-profile events.

Super Bowl week in Las Vegas isn't just about football; it's a celebration of entertainment, a testament to the city's revitalization, and a showcase of the power of combining sport, music, and celebrity culture. The energy is palpable, and the memories created this week are sure to resonate long after the confetti settles.