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"I Don't Need Another Candle": Influencer Sparks Gifting Shift

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  Published in Media and Entertainment on Thursday, January 29th 2026 at 13:26 GMT by People
      Locales: California, UNITED STATES

January 29th, 2026 - Meredith Hayden, the lifestyle influencer behind the popular Hayden Living brand, recently voiced a sentiment resonating with an increasing number of homeowners: she doesn't need another candle. In a conversation with People magazine, Hayden articulated a growing preference for experiences or charitable donations over traditional physical gifts, particularly when offered as a gesture of thanks for hosting. While seemingly a minor preference, Hayden's statement highlights a significant shift in gifting culture, driven by minimalism, conscious consumerism, and a desire for more meaningful connections.

For years, the default hostess gift was often a scented candle, a bottle of wine, or a kitchen gadget. These items, while often well-intentioned, frequently end up collecting dust or contributing to the ever-growing clutter in many homes. Hayden's admission - "I don't need another candle" - isn't simply a personal quirk; it's a symptom of a broader societal move towards decluttering and intentional living. The KonMari method, popularized in the late 2010s, ignited this trend, encouraging individuals to only keep items that "spark joy." This philosophy has profoundly impacted how people view possessions and, subsequently, what they choose to give and receive.

The rise of experiential gifting addresses this desire for less stuff. Instead of adding another object to a home, experiential gifts provide memories and shared moments. This could range from concert tickets or cooking classes to weekend getaways or spa treatments. The value lies not in the tangible item, but in the opportunity for connection and enjoyment. This type of gift also aligns with a growing desire for personal growth and enrichment - people are increasingly prioritizing experiences that broaden their horizons and create lasting memories.

Furthermore, Hayden's preference for charitable donations speaks to the increasing importance of social responsibility in consumer choices. Many individuals are now actively seeking ways to support causes they believe in, and gifting provides a convenient avenue for doing so. A donation in the recipient's name not only eliminates the clutter issue but also contributes to a positive impact on the world. Organizations like GlobalGiving and Charity Navigator make it easy to vet charities and ensure donations are used effectively. This trend is particularly prominent amongst younger generations, who are known for their commitment to ethical and sustainable practices.

Experts predict this shift in gifting preferences will continue to accelerate. "We're seeing a move away from the 'stuff' economy towards an 'experience' economy," explains Dr. Eleanor Vance, a sociologist specializing in consumer behavior. "People are realizing that happiness isn't derived from possessions, but from experiences and relationships. Gifting is evolving to reflect that."

Retailers are adapting to this changing landscape. While candles and kitchen gadgets remain available, many stores are now offering a wider range of experiential gift options, such as gift cards for activities, subscription boxes curated around hobbies, and partnerships with local businesses offering unique experiences. Some companies even specialize solely in facilitating charitable donations as gifts.

However, navigating this new gifting paradigm isn't without its challenges. Some may perceive experiential or charitable gifts as less thoughtful than physical items. Communication is key - clearly explaining the intention behind the gift can alleviate any concerns. A handwritten note detailing why you chose a particular experience or charity can add a personal touch and demonstrate genuine care.

Ultimately, Meredith Hayden's simple statement about not wanting another candle serves as a potent reminder: the most meaningful gifts aren't always the most material ones. In a world increasingly focused on experiences, connections, and social impact, it's time to rethink the traditional definition of a perfect present.