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Anushka Sharma & Virat Kohli's Chole Bhature Ad Goes Viral

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  Published in Media and Entertainment on Saturday, February 7th 2026 at 8:04 GMT by RepublicWorld
      Locales: Maharashtra, Karnataka, INDIA

New Delhi, February 7th, 2026 - Power couple Anushka Sharma and Virat Kohli are once again dominating headlines, but this time the spotlight isn't on sixes or scene-stealing performances. The duo has unexpectedly captured the nation's attention with a delightful advertisement for the iconic Indian street food, Chole Bhature. The ad, released earlier this week, has rapidly gone viral, sparking a wave of adoration and a surprising consensus: it's a heartwarming narrative that outshines many contemporary Bollywood romantic comedies.

While celebrity endorsements are commonplace, the resonance of this particular campaign stems from a potent combination of factors. It's not simply about associating famous faces with a popular food item; it's the authentic portrayal of a couple's everyday affection, woven around a universally loved comfort food. The advertisement depicts Virat Kohli playfully attending to Anushka Sharma's craving for Chole Bhature, showcasing a relatable, lighthearted exchange filled with endearing moments. This isn't a glamorous, staged romance; it's a slice-of-life depiction that has struck a chord with audiences.

Beyond the Viral Buzz: Understanding the Cultural Impact

The sheer volume of positive reactions on social media is remarkable. Hashtags related to the ad and the couple are trending globally, with users consistently praising their chemistry and the ad's refreshing honesty. But the impact goes beyond simple likes and shares. Analysts suggest this campaign effectively leverages the couple's carefully cultivated brand image - one that emphasizes authenticity, family values, and a down-to-earth approach, despite their massive fame.

"For years, Bollywood has relied on elaborate sets, exotic locations, and dramatic storylines to portray romance," explains film critic Priya Sharma. "This ad succeeds precisely because it rejects all of that. It's a simple scenario, beautifully executed, and it feels incredibly genuine. It taps into a longing for relatable content, something audiences are actively craving."

Chole Bhature, a quintessential Punjabi dish consisting of spiced chickpeas and fried bread, holds a significant cultural weight in India. It's not just food; it's a symbol of celebration, comfort, and shared experiences. By featuring the couple enjoying this dish, the advertisement subtly reinforces these associations, further strengthening the emotional connection with viewers.

The Rise of 'Relatable Romance' in Advertising

The success of the Anushka-Virat ad highlights a growing trend in Indian advertising: the prioritization of relatable narratives over lavish production values. Consumers are increasingly discerning and wary of overly polished or unrealistic portrayals. They're seeking authenticity and brands are responding by crafting campaigns that reflect everyday life.

Marketing expert Rohan Verma notes, "The days of aspirational advertising, where brands showcased lifestyles unattainable for most consumers, are fading. Now, it's about creating content that resonates on a personal level, that feels genuine and trustworthy. This ad perfectly embodies that shift. It's not selling a dream; it's celebrating a simple joy."

Fan Reactions - A Snapshot of the Enthusiasm

Social media platforms are overflowing with reactions. A compilation of fan comments reveals a common sentiment:

• "Virat and Anushka are the cutest! Their chemistry is always on point. Seriously, this ad is gold!"
• "This ad is better than most Bollywood movies! The simplicity and authenticity are so refreshing. Give these two their own rom-com already!"
• "Chole Bhature and Virat-Anushka? What's not to love? This is peak Indian happiness!"
• "It's so nice to see celebrities just being... normal. This ad feels like watching real people fall in love."
• "I'm craving Chole Bhature now! Thanks, Virat and Anushka, for ruining my diet and making my day!"

The ad's impact is extending beyond social media, with reports of increased foot traffic to restaurants serving Chole Bhature, attributing the surge to the advertisement's influence. This synergistic effect - boosting both brand awareness for the snack and solidifying the couple's beloved status - underscores the brilliance of the campaign.

In a landscape saturated with celebrity endorsements, Anushka Sharma and Virat Kohli have managed to create something truly special. They've reminded us that sometimes, the most captivating stories are the simplest ones - a loving couple, a shared meal, and the joy of everyday moments.