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Game Plan Media Promotes Three to Partner

  //media-entertainment.news-articles.net/content/ .. 9/game-plan-media-promotes-three-to-partner.html
  Published in Media and Entertainment on Thursday, February 19th 2026 at 5:42 GMT by Deadline.com
      Locales: California, New York, Texas, UNITED STATES

Los Angeles, CA - February 19, 2026 - Game Plan Media, a leading digital video production and distribution firm, today announced the elevation of Evan Corday, Matthew Ellis, and Bradford Bricken to partner roles, solidifying its position as a key player in the rapidly evolving digital content landscape. The announcement, made exclusively to Deadline, signals a significant step in the company's expansion and underscores the importance of internal growth in its long-term strategy.

The promotions of Corday, Ellis, and Bricken are not merely symbolic; they represent a recognition of the pivotal roles these individuals have played in Game Plan Media's success to date, and a firm commitment to their continued leadership as the company navigates an increasingly competitive market. CEO Jason Ellis highlighted their "expertise and dedication" as "invaluable" and framed the move as a natural progression, a "testament to their hard work and a recognition of their commitment to Game Plan's vision."

The Rise of Digital Video and the Need for Specialized Firms

The digital video market has exploded in recent years, fuelled by the proliferation of streaming services, social media platforms, and the increasing consumer appetite for on-demand content. This growth isn't simply about more video, but about different kinds of video. Short-form content dominates platforms like TikTok and Instagram Reels, while longer-form content thrives on YouTube and dedicated streaming channels. The need for high-quality, engaging video content across all these platforms is immense, creating a demand for specialized production and distribution firms like Game Plan Media.

Game Plan Media distinguishes itself through a focus on not just creating video, but strategically distributing it to maximize reach and impact. This holistic approach, combining creative production with data-driven distribution strategies, is increasingly valued by brands and content creators alike. The company's ability to understand the nuances of each platform and tailor content accordingly provides a significant competitive advantage.

Who are the New Partners?

While specific details about the roles and responsibilities of Corday, Ellis, and Bricken haven't been publicly disclosed, industry sources suggest they each oversee key areas of the company's operations. Corday is believed to be heavily involved in the creative side, focusing on content development and production quality. Matthew Ellis is thought to lead the distribution and marketing efforts, leveraging data analytics to optimize campaign performance. Bricken's expertise is reportedly centered around operational efficiency and financial management, ensuring the company remains agile and profitable.

This division of labor suggests a well-structured leadership team capable of addressing the complex challenges of the digital video industry. By empowering these key individuals with a stake in the company's success, Game Plan Media appears to be fostering a culture of ownership and innovation.

Looking Ahead: What's Next for Game Plan Media?

The promotion of these partners comes at a crucial juncture for the digital video industry. The landscape is becoming increasingly fragmented, with new platforms emerging constantly and established players vying for dominance. Furthermore, the rise of AI-generated content poses both a challenge and an opportunity. While AI can automate certain aspects of video production, it's unlikely to replace the need for creative storytelling and strategic distribution.

Game Plan Media is well-positioned to capitalize on the opportunities that lie ahead. By investing in its internal talent and fostering a collaborative environment, the company is demonstrating its commitment to long-term growth. Expect to see Game Plan Media further expand its services, potentially moving into areas like virtual production, augmented reality, and immersive experiences. The company will likely also continue to forge strategic partnerships with content creators and brands, solidifying its position as a leading force in the digital video revolution. The firm is reportedly exploring opportunities in the sports and esports content arenas, and is also rumoured to be expanding its international presence, with a potential office opening in London by Q4 2026.