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Ms. Marvel Production Shifts to Disney's General Entertainment Division

  //media-entertainment.news-articles.net/content/ .. -to-disney-s-general-entertainment-division.html
  Published in Media and Entertainment on Friday, February 27th 2026 at 13:08 GMT by The Wrap
      Locales: UNITED STATES, KOREA REPUBLIC OF

Burbank, CA - February 27th, 2026 - The entertainment industry is buzzing today with two key announcements signaling a potential reshaping of content creation at Disney and a strengthening of independent podcasting. Disney+ has officially greenlit a second season of its critically acclaimed series, 'Ms. Marvel,' however, the renewal comes with a significant caveat: production will transition from Marvel Studios to Disney's general entertainment content division. Simultaneously, the wildly popular podcast 'The Mash,' known for its sharp wit and insightful commentary, has inked a deal with Crooked Media, poised to elevate its production value and broaden its audience reach.

'Ms. Marvel' Moves Beyond the MCU Core

The renewal of 'Ms. Marvel' was initially greeted with elation by fans of the young superhero Kamala Khan, portrayed with breakout energy by Iman Vellani. The first season, praised for its vibrant cultural representation and heartwarming coming-of-age story, quickly became a fan favorite. However, the shift in production responsibility has sparked considerable discussion within the industry and amongst Marvel enthusiasts.

Historically, all Disney+ Marvel series have been produced directly under the umbrella of Marvel Studios, overseen by Kevin Feige. This ensured a tight integration with the larger Marvel Cinematic Universe (MCU) and maintained a consistent narrative flow. The move to the general entertainment division, while still keeping the show on Disney+, suggests a potential divergence from the established MCU roadmap.

Analysts speculate several reasons for this restructuring. One prominent theory centers around budgetary concerns and the sheer volume of content Marvel Studios is currently managing. With multiple films and series in various stages of production - including the highly anticipated 'Avengers 5' and several new character introductions - Marvel Studios may be streamlining its focus on core tentpole projects. Delegating 'Ms. Marvel' allows for continued development of a beloved character without placing undue strain on Feige's team.

Another, more intriguing, possibility is that Disney is seeking to foster more creative experimentation. The general entertainment division, often handling more character-driven and less globally-interconnected shows, might offer 'Ms. Marvel' a greater degree of artistic freedom. This could manifest in storytelling choices that aren't bound by the strict continuity of the MCU, potentially allowing the series to explore more nuanced and independent narratives. Sources close to the production team have indicated this is a key factor.

"The goal isn't to separate 'Ms. Marvel' from the MCU, but to give the creative team the space to really lean into the unique aspects of Kamala's story," explains a source who requested anonymity. "They want to explore her heritage, her community, and her personal growth in a way that feels authentic and unconstrained."

The second season is expected to begin filming in late spring 2026, with a potential release window in early 2027. Casting announcements and plot details are currently under wraps.

'The Mash' Amplifies Voice with Crooked Media Partnership

Meanwhile, in the podcasting world, 'The Mash,' hosted by Amahlia Erraki, Christian Klug, and Noel Brown, is experiencing a significant upswing. The show, known for its witty takes on current events, pop culture, and personal experiences, has garnered a dedicated following through its organic growth and authentic voice.

The partnership with Crooked Media, the progressive media company founded by former Obama staffers, represents a major validation of the independent podcasting scene. Crooked Media, already home to successful podcasts like 'Pod Save America' and 'Lovett or Leave It,' will provide 'The Mash' with crucial resources, including enhanced production capabilities, expanded marketing reach, and access to a broader distribution network.

"We've been fans of 'The Mash' for a long time," stated Sarah El-Maleh, Crooked Media's Head of Content, in a press release. "Their unique perspective and insightful commentary perfectly align with our mission to create engaging and thought-provoking content. We're thrilled to partner with Amahlia, Christian, and Noel to help them reach an even wider audience."

This deal underscores a growing trend within the podcasting industry: established media companies recognizing the value of independent voices and investing in their growth. It also highlights the increasing importance of podcasting as a platform for diverse perspectives and alternative media. 'The Mash' will continue to operate with creative control over its content, ensuring its signature voice remains intact. The partnership is expected to launch with a series of special episodes in March 2026, followed by a ramp-up of weekly releases.

Both the 'Ms. Marvel' production shift and 'The Mash's' Crooked Media deal suggest a changing landscape within the entertainment industry, one marked by increased flexibility, a focus on diverse storytelling, and the rise of independent content creators.