From the power of Pharrell to performance becoming the new lifestyle and the revival of brick-and-mortar retail.
The article from Hypebeast outlines the top 10 fashion and culture moments of 2024, highlighting significant events and trends that shaped the year. Key highlights include Pharrell Williams' appointment as Louis Vuitton's Men's Creative Director, which brought a fresh perspective to the brand with his debut collection featuring innovative designs and collaborations. Another notable moment was the resurgence of Y2K fashion, with brands like Balenciaga and Gucci revisiting early 2000s aesthetics. The rise of digital fashion through NFTs and virtual clothing in the metaverse also marked a significant trend, with brands like Gucci and Nike leading the charge. Additionally, the article discusses the impact of sustainability in fashion, with initiatives like Stella McCartney's eco-friendly collections gaining traction. The year also saw the continued influence of streetwear, with collaborations between luxury brands and streetwear labels like Supreme and BAPE. Finally, cultural moments like the Met Gala's theme "In America: An Anthology of Fashion" and the integration of AI in fashion design were pivotal in defining 2024's fashion landscape.
Media & Entertainment
Fri, December 27, 2024
