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Somizi, Bontle, and Robot Boii land big brand deal

The article from MSN discusses how South African celebrities Somizi Mhlongo, Bontle Modiselle, and Robot Boii have secured a significant endorsement deal with the international brand, KFC. This collaboration was announced through a social media post by KFC South Africa, featuring the trio in a promotional video where they humorously engage with the brand's new product, the KFC Slider. The deal highlights the growing trend of brands leveraging local celebrities to enhance their market presence and appeal, especially in the fast-food sector. The celebrities expressed their excitement about the partnership, emphasizing the fun and creative aspects of the campaign. This endorsement not only boosts their profiles but also aligns with KFC's strategy to connect with younger, vibrant demographics through popular and influential figures in the entertainment industry.

Read the Full MSN Article at:
[ https://www.msn.com/en-za/entertainment/celebrities/somizi-bontle-and-robot-boii-land-big-brand-deal/ar-AA1vNofo ]