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Why 'vertical shorts' for mobile phones are taking off in the entertainment industry

Most of the video entertainment we watch these days isn't at the movies, on TV or even on a computer — it's on a smartphone. To cater to these changing habits, companies are turning out bite-sized soap operas for phone viewing.
The article from PBS NewsHour discusses the rising popularity of vertical video content, particularly short-form videos known as "shorts," tailored for mobile phone viewing. This trend is driven by platforms like TikTok, Instagram Reels, and YouTube Shorts, which cater to the increasing consumption of content on smartphones. The shift to vertical videos is not just about convenience but also about capturing the attention of younger audiences who prefer quick, engaging content that fits their on-the-go lifestyle. Entertainment companies and creators are adapting by producing content specifically for vertical formats, recognizing that this format can lead to higher engagement rates. The piece highlights how this format change reflects broader shifts in consumer behavior, content creation, and marketing strategies within the entertainment industry, with examples of how traditional media outlets and new creators alike are leveraging vertical videos to reach and retain viewers.

Read the Full PBS Article at:
[ https://www.pbs.org/newshour/show/why-vertical-shorts-for-mobile-phones-are-taking-off-in-the-entertainment-industry ]