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Media And Entertainment to Be Rs 3.65 Lakh Crore Industry By... - PwC Report

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  The Indian Entertainment and Media industry is projected to grow at a compound annual growth rate (CAGR) of 8.3 per cent to reach Rs 3.65 lakh crore outpacing the global rate of 4.6 per cent by 2028,


The media and entertainment industry in India is projected to grow significantly, reaching a value of Rs 3.65 lakh crore by 2026, according to a report by PwC. This growth is driven by several factors including the expansion of digital media, increased consumer spending, and the rise of over-the-top (OTT) platforms. The report highlights that digital media will see the fastest growth, with an expected compound annual growth rate (CAGR) of 13.5%, fueled by the increasing penetration of smartphones and affordable data plans. Traditional media like television and print are also expected to evolve, with TV still holding a significant share due to its broad reach, although facing competition from digital alternatives. The report also notes the importance of regional content, the integration of AI and VR technologies, and the potential for new revenue streams through innovative advertising and subscription models.

Read the Full MSN Article at:
[ https://www.msn.com/en-in/money/topstories/media-and-entertainment-to-be-rs-3-65-lakh-crore-industry-by-pwc-report/ar-AA1vyinR ]