• Thu, December 12, 2024

by: moneycontrol.com

King's game: New world champion Gukesh to open up endorsement market for chess in India

Indranil Blah, a sports and athlete brand management consultant, points out that any brand that is looking beyond cricket will be looking at chess, especially due to the boom in the board game in India.
  • Fri, December 13, 2024

by: Couriermail

2GB radio host Chris O'Keefe quits radio show and journalism

Sydney radio presenter Chris O'Keefe will vacate his seat hosting 2GB Drive after a dismal two-year experiment in which the former political reporter lost ground in the competitive timeslot.

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Amagi acquires Argoid AI to accelerate AI-driven innovation in the media and entertainment industry

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), announced ... Read More

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Lady Reacts to Destiny Etiko's Photos Before and After Cosmetic Surgery: "Dem Go Call Lawyer for U"

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Carlos Silva Appointed As Anthem Sports Group President

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Australian Star Entertainment's Gold Coast casino chief exits

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by: moneycontrol.com

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King's game: New world champion Gukesh to open up endorsement market for chess in India

Indranil Blah, a sports and athlete brand management consultant, points out that any brand that is looking beyond cricket will be looking at chess, especially due to the boom in the board game in India.
The article from Moneycontrol discusses the rise of 17-year-old D. Gukesh, who has become the youngest-ever World Chess Champion after defeating Norway's Magnus Carlsen in the FIDE Candidates Tournament. This victory not only marks a significant milestone in Indian chess but also opens up new endorsement opportunities for Gukesh and potentially for chess in India. The article highlights how Gukesh's achievement could lead to increased corporate interest in chess, similar to the endorsement deals seen in cricket. It notes that while chess has not traditionally attracted big endorsements in India, Gukesh's win might change this, with brands like Red Bull, Puma, and Adidas already showing interest. The piece also touches on the broader impact of his success, suggesting that it could inspire more young Indians to take up chess professionally, thereby expanding the sport's footprint in the country.

Read the Full moneycontrol.com Article at:
https://www.moneycontrol.com/sports/king-s-game-new-world-champion-gukesh-to-open-up-endorsement-market-for-chess-in-india-article-12889031.html

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