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OTTs in 2024: Strengthening ad models, an emerging dominant player and rationalizing content


🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
India's video-streaming industry saw growth driven by the Disney-Jio merger and JioCinema's premium offerings. Platforms focused on regional content, hybrid revenue models, and AI for personalization.

Read the Full Mint Article at:
[ https://www.livemint.com/industry/ott-ad-models-content-dominant-player-jiocinema-personalization-disney-zee5-11734516886631.html ]
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