OTTs in 2024: Strengthening ad models, an emerging dominant player and rationalizing content

Media and Entertainment Media and Entertainment

Sat, December 28, 2024

[ Sat, Dec 28th 2024 ] - AOL

Taylor Swift and Travis Kelce Spotted on Date Night in New York City After Christmas

[ Sat, Dec 28th 2024 ] - AOL

It's about to be 'a perfect storm' for media dealmaking

[ Sat, Dec 28th 2024 ] - TechRadar

How to watch Australia vs India 4th Test: live stream on Boxing Day 2024

[ Sat, Dec 28th 2024 ] - Yahoo

Demi Moore and Daughters "Can't Stop Laughing" During Holiday Candle Challenge

[ Sat, Dec 28th 2024 ] - AOL

The TVLine-Up: What's Returning, New and Leaving the Week of Dec. 29

[ Sat, Dec 28th 2024 ] - MSN

Moon Ga-bi clarifies relationship with actor Jung Woo-sung, denies marriage demands

[ Sat, Dec 28th 2024 ] - AOL

Kyle Richards and Mauricio Umansky Celebrate Blended Family Holiday

[ Sat, Dec 28th 2024 ] - Yahoo

Viral Boxing Ring Girl Sydney Thomas Spotted Courtside at Hawks-Heat Game

[ Sat, Dec 28th 2024 ] - mediatakeout

Jay Z & Rumi Attend Beyonce Performance - Son Sir Not Seen

[ Sat, Dec 28th 2024 ] - MSN

Netflix Schedule December 30 2024 - January 5 2025: New TV Shows & Movies Being Added

[ Sat, Dec 28th 2024 ] - Newsweek

John Lennon's Son Hits Back at Late Father Diss After Elon Musk Remark

[ Sat, Dec 28th 2024 ] - Eurosport

Brentford v Arsenal: How to watch Premier League .. rts and discovery+ - kick-off time, channel, date

[ Sat, Dec 28th 2024 ] - Tuko

Francis Ng'ang'a Enjoys Festive Season with His Son in South Africa Months after Wife's Death

[ Sat, Dec 28th 2024 ] - Metro

From Liam Payne to Dr Michael Mosley - all the celebrity deaths in 2024

[ Sat, Dec 28th 2024 ] - deseret

The top social stories of 2024

[ Sat, Dec 28th 2024 ] - Mediaite

A Look Back: Theo Von's Journey From MTV Reality Star To Interviewing Trump, Cuban, and More

[ Sat, Dec 28th 2024 ] - Tuko

TikToker Asks Lover's Side Chick to Return Fabric Softener She Bought: "Our Guy Does Not Buy"

[ Sat, Dec 28th 2024 ] - EVOKE

Remembering the famous faces who sadly passed away in 2024

[ Sat, Dec 28th 2024 ] - WCYB

Olivia Hussey, famed 'Romeo and Juliet' star, dies at 73

[ Sat, Dec 28th 2024 ] - Tuko

Grandad on Crutches Delights Netizens with Flawless Moves on Dancefloor: "Vijana Wa Jana"

[ Sat, Dec 28th 2024 ] - MSN

Thuli Phongolo's December shows hit unexpected snag, DJ releases urgent statement regarding gigs

[ Sat, Dec 28th 2024 ] - Tuko

Kugongewa Ni Constant, Maneno Haya Si Mageni Jijini and Other Phrases that Went Viral in 2024

[ Sat, Dec 28th 2024 ] - CNN

CNN's top 100 digital stories of 2024

[ Sat, Dec 28th 2024 ] - Forbes

The Surprising Ways AI Is Changing Media And Entertainment

[ Sat, Dec 28th 2024 ] - MSN

Gong Yoo trends online with chilling return in 'Squid Game' S2

[ Sat, Dec 28th 2024 ] - MSN

Anushka Sharma glows as she gets spotted with cri .. s family; netizens spot another celeb in the pic!

[ Sat, Dec 28th 2024 ] - IndieWire

IndieWire's 9 Bold-ish Industry Predictions for 2025

[ Sat, Dec 28th 2024 ] - Yahoo

Ainsley Earhardt and Sean Hannity are engaged. He .. hat to know about the 'first couple' of Fox News.

[ Sat, Dec 28th 2024 ] - Indiatimes

Putul Movie Review : A dizzying cluster of social messages

[ Sat, Dec 28th 2024 ] - legit

Actress Lola Alao Mourns as She Loses Mother, Iya .. Ojo, Dayo Amusa Sympathise With Her: "Sorry Sis"

[ Sat, Dec 28th 2024 ] - Yahoo

Jennifer Lopez And Alex Rodriguez's Wedding Plann .. Reveals Bruno Mars' 'Ridiculous' Performance Fee

[ Sat, Dec 28th 2024 ] - Tuko

Michelle Ntalami Discloses Burning Jewellery, Boo .. that Didn't Honour God: "Unknowingly Made Idols"

[ Sat, Dec 28th 2024 ] - WPLG

Olivia Hussey, star of 1968 film 'Romeo and Juliet,' dies at 73

[ Sat, Dec 28th 2024 ] - legit

Tiwa Savage Announces Plan to Retire After Dropping Album, Fans React: "I Am Tired, I Don Try"

[ Sat, Dec 28th 2024 ] - onmanorama

Robin Radhakrishnan and Arati Podi announce wedding date amid breakup rumours

[ Sat, Dec 28th 2024 ] - MSN

High Energy Single Sawadeeka From Ajith Kumar's Vidaamuyarchi Released!

[ Sat, Dec 28th 2024 ] - Metro

From Liam Payne to Hollywood legends - all the celebrity deaths in 2024

[ Sat, Dec 28th 2024 ] - Yahoo

OnlyFans Model Scarlet Vas Gives Birth, Welcomes Baby With Her Stepbrother

[ Sat, Dec 28th 2024 ] - Forbes

2024's Major Social Media Updates And Why 2025 Could Change Everything

[ Sat, Dec 28th 2024 ] - MSN

Lifetime Plex Pass Is 20% off Again

[ Sat, Dec 28th 2024 ] - MSN

Twitter Wrapped 2024 Goes Viral on X; Here's Why

[ Sat, Dec 28th 2024 ] - MSN

Rachel Otuoma pleads with TikTokers to avoid peddling rumours, respect hubby: "Hakuwa mtu wa vita"

[ Sat, Dec 28th 2024 ] - newcastleherald

Car careens into New Lambton front yard as crash hospitalises eight, including five children

[ Sat, Dec 28th 2024 ] - MSN

'Romeo and Juliet' star Olivia Hussey dies at 73

[ Sat, Dec 28th 2024 ] - MSN

Three Potential Boxing-MMA Cross Promotion Fights in 2025

[ Sat, Dec 28th 2024 ] - Newsweek

How Taylor Swift and Travis Kelce Spread Christmas Cheer to Chiefs Pals

[ Sat, Dec 28th 2024 ] - Indiatimes

Allu Arjun's bail plea hearing set for December 30 in theatre stampede case

Fri, December 27, 2024

[ Fri, Dec 27th 2024 ] - Yahoo

The 10 Best Livestreams Of 2024

[ Fri, Dec 27th 2024 ] - Variety

Most-Watched Television Networks: Ranking 2024's Winners and Losers

[ Fri, Dec 27th 2024 ] - Billboard

Music Stocks Continue Their Losing Streak in Final Week of 2024

[ Fri, Dec 27th 2024 ] - People

Everything to Know About Adam Sandler's 'The Chan .. kah Song,' Which Debuted 30 Years Ago This Season

[ Fri, Dec 27th 2024 ] - Metro

It started with text messages, then he used technology to control my every move

[ Fri, Dec 27th 2024 ] - BBC

BBC New Year's Eve 2024 - Sophie Ellis-Bextor, Jo .. ring in 2024 across TV, iPlayer, Radio and Sounds

[ Fri, Dec 27th 2024 ] - Tuko

Janet Wanja: 5 Videos of Volleyball Star Dancing to Major Kenyan Hits on TikTok Emerge

[ Fri, Dec 27th 2024 ] - Newsday

Fox News Channel's Sean Hannity, Ainsley Earhardt are engaged

[ Fri, Dec 27th 2024 ] - Newsweek

Travis Barker's Daughter, 19, Received Nearly $80K Worth of Christmas Gifts This Year

[ Fri, Dec 27th 2024 ] - UPI

Netflix's Christmas football games shatter viewership records

[ Fri, Dec 27th 2024 ] - Hypebeast

10 Things We Loved in 2024

[ Fri, Dec 27th 2024 ] - Indiatimes

Watch: Woman's daring lion kiss goes viral; this is what internet says

[ Fri, Dec 27th 2024 ] - Yahoo

Why Is Twitter Wrapped 2024 Going Viral on X?

[ Fri, Dec 27th 2024 ] - Variety

What to Know About the 'Wicked' Sing-Along Screen .. nt, Audience Response and What If You Can't Sing?

[ Fri, Dec 27th 2024 ] - Reuters

India household spending on non-food items rises as urban-rural gap narrows

[ Fri, Dec 27th 2024 ] - Tuko

Dem Wa FB, Bradley Marongo: Kenyan Stars of 2024 and Where They Are Now

[ Fri, Dec 27th 2024 ] - TechRadar

How to watch Welsh Grand National 2024: free live streams for Chepstow, race schedule, start time

[ Fri, Dec 27th 2024 ] - News4Jax

Taking a look back at 2024's weirdest, wackiest viral moments

[ Fri, Dec 27th 2024 ] - MassLive

ABBA tribute band Dancing Dream to perform at MGM Springfield on New Year's Eve

[ Fri, Dec 27th 2024 ] - Yahoo

CM Punk and Liv Morgan Appear At NFL on Netflix Christmas Games

[ Fri, Dec 27th 2024 ] - Newsweek

Mia Khalifa's Defense of Lily-Rose Depp Goes Viral

[ Fri, Dec 27th 2024 ] - Polygon

Homestar Runner is on YouTube now, so you should rewatch the absurdity of Teen Girl Squad

[ Fri, Dec 27th 2024 ] - WBAL

The Year in Entertainment 2024: Trends that took over

[ Fri, Dec 27th 2024 ] - Firstpost

'Ghalib in Parliament': When former PM Manmohan Singh showed off his poetic side

[ Fri, Dec 27th 2024 ] - pinkvilla

Grimes Refutes Claims She Was 'Dumped' by Elon Musk, Says She 'Bounced' with 'No Regrets'

[ Fri, Dec 27th 2024 ] - LADbible

Home Alone actor who earned millions from clause .. e stepped away from movies to live different life

[ Fri, Dec 27th 2024 ] - Metro

Elon Musk reveals he's taking weight loss drug in bizarre 'Ozempic Santa' post

[ Fri, Dec 27th 2024 ] - AOL

OnlyFans Model Scarlet Vas Gives Birth to Her Stepbrother's Baby: 'Finally Arrived'

[ Fri, Dec 27th 2024 ] - legit

Speed Darlington's Arrest: Lawyer Weighs Into Mat .. r, Spills Rare BTS, "Wrongdoing Has Consequences"

[ Fri, Dec 27th 2024 ] - legit

VeryDarkMan Loses NGO Website and N180 Million to Hackers, Video Trends: "I Haven't Been Myself"

[ Fri, Dec 27th 2024 ] - Vanguard

KONGA to launch AI-powered FM radio in January

[ Fri, Dec 27th 2024 ] - MSN

Squid Game Season 3 will be the final season; Premiere in 2025: Reports

[ Fri, Dec 27th 2024 ] - MSN

Gidi Gidi shares video of daughter dancing with Janet Wanja at Paris Olympics: "Will remember"

[ Fri, Dec 27th 2024 ] - Metro

Full list of crazy celebrity moments that kept us totally hooked in 2024

[ Fri, Dec 27th 2024 ] - richest

'Home Sweet Home': SA celebs who bought houses in 2024 [photos]

[ Fri, Dec 27th 2024 ] - Forbes

When Is The Bob Dylan Movie 'A Complete Unknown' Coming To Streaming?

[ Fri, Dec 27th 2024 ] - MSN

Fox News' Greg Gutfeld, 60, has fans 'teary' with health update after birth of first child

[ Fri, Dec 27th 2024 ] - MSN

In Virat Kohli's latest run-in a mirror of today's India

[ Fri, Dec 27th 2024 ] - MSN

Unathi Nkayi joins Bala family's Umgidi ceremony in style

[ Fri, Dec 27th 2024 ] - MSN

From Reel to Real Life

[ Fri, Dec 27th 2024 ] - MSN

Here's what South Africans said about the Qwabe twins Christmas card attire

[ Fri, Dec 27th 2024 ] - cnbctv18

Who was RJ Simran Singh, found dead in her Gurgaon apartment?

[ Fri, Dec 27th 2024 ] - MSN

Salman Khan's 'Sikandar' teaser POSTPONED to December 28 due to Manmohan Singh's death

[ Fri, Dec 27th 2024 ] - MSN

Year ender 2024: Shalini Passi to Digvijay Rathee; 5 TV sensations who dominated this year

[ Fri, Dec 27th 2024 ] - MSN

James Gunn Explains The Choice To Go With A Weekly Release For Creature Commandos

[ Fri, Dec 27th 2024 ] - MSN

M T Vasudevan Nair's rare public remarks stirred controversy, reflection in his final years

Thu, December 26, 2024

[ Thu, Dec 26th 2024 ] - bolavip

2025 WNBA Free Agency: Key dates, facts and full player list

[ Thu, Dec 26th 2024 ] - Tuko

Racheal Otuoma Asks for Financial Assistance Burying Hubby, Burial Date Announced

[ Thu, Dec 26th 2024 ] - newcastleherald

Photos capture the glitz and glamour trackside at Newcastle's Boxing Day races

[ Thu, Dec 26th 2024 ] - Forbes

Trump's Cabinet And Key Jobs: Miami-Dade Commissi .. Billionaire Tilman Fertitta Among Latest Nominees

[ Thu, Dec 26th 2024 ] - Indiatimes

17 houses of Christians set on fire in Bangladesh on Xmas eve

[ Thu, Dec 26th 2024 ] - Time

TIME | Current & Breaking News | National & World Updates

[ Thu, Dec 26th 2024 ] - pinkvilla

Jennifer Lopez Celebrates Christmas In Aspen With .. ss Shares Snowy Snaps From Their Outing; SEE Here

[ Thu, Dec 26th 2024 ] - Gizmodo

I'm Tired of Pretending Physical Media Isn't Still Better Than Streaming Digital

[ Thu, Dec 26th 2024 ] - Mint

OTTs in 2024: Strengthening ad models, an emerging dominant player and rationalizing content

[ Thu, Dec 26th 2024 ] - Yahoo

Tiffany Trump and Michael Boulos are expecting th .. t child. Here's a timeline of their relationship.

[ Thu, Dec 26th 2024 ] - MSN

Pulse List: Top 5 Celebrity beefs in 2024 we never expected

[ Thu, Dec 26th 2024 ] - SheKnows

Candace Cameron Bure Defended Herself From the Gr .. n Family Backlash But Critics Won't Be Dying Down

[ Thu, Dec 26th 2024 ] - CNN

'Wicked' will make its streaming debut on New Year's Eve, with deleted and extended scenes

[ Thu, Dec 26th 2024 ] - pinkvilla

Manmohan Singh passes away: Sunny Deol, Diljit Do .. mourn the loss of former Prime Minister of India

[ Thu, Dec 26th 2024 ] - Gothamist

I'm still visiting every museum in NYC. Here are 9 of my favorites from 2024.

[ Thu, Dec 26th 2024 ] - MSN

Timothee Chalamet is now closer than ever with Kylie Jenner's kids

[ Thu, Dec 26th 2024 ] - Variety

International Breakouts of the Year: 'Anora' and .. nce' Director and More Had a Career-Changing 2024

[ Thu, Dec 26th 2024 ] - TechRadar

How to watch King George VI Chase 2024: free live .. r Kempton Park, race schedule, runners and riders

[ Thu, Dec 26th 2024 ] - Variety

2024 Lookback: Who Needs Emmys When the Creator Economy Is Cooking?

[ Thu, Dec 26th 2024 ] - Yahoo

New Year's Eve will be rocking at Ocean City, Dewey Beach bars and more. Your guide.

[ Thu, Dec 26th 2024 ] - pinkvilla

Year-Ender Poll: Ryu Jun Yeol and Han So Hee, Lee .. rina, more; VOTE for biggest breakup news of 2024

[ Thu, Dec 26th 2024 ] - toybook

The Toy Book Top 10: The Top Products of 2024

[ Thu, Dec 26th 2024 ] - Yahoo

Here's Why Did Taylor Swift Miss Travis Kelce's Christmas Game

[ Thu, Dec 26th 2024 ] - inc42

Will GenAI Change The Game? Gaming Predictions For 2025

[ Thu, Dec 26th 2024 ] - MSN

Grand Teton speed attempt spurs lawsuit, debate over filming in national parks

[ Thu, Dec 26th 2024 ] - ABC

ABC News' 'The Year: 2024' looks back at this year's major news and entertainment events

[ Thu, Dec 26th 2024 ] - fbcnews

Rare tigresses earn social media fame as stars of Thailand zoo

[ Thu, Dec 26th 2024 ] - soapcentral

What does legally incapacitated mean? Wendy Willi .. ing her mobility scooter unattended on the street

[ Thu, Dec 26th 2024 ] - MSN

Arra San Agustin denies she and Paolo Contis had a relationship

[ Thu, Dec 26th 2024 ] - briefly

3 South African Celebrities Who Became Parents in 2024

[ Thu, Dec 26th 2024 ] - legit

Naijashimadun Reacts to Asake's Absence at Olamid .. 's Show Amid Rumoured Fallout: "What's Going on?"

[ Thu, Dec 26th 2024 ] - MSN

Philly comedian Che Guerrero finds humor and absurdity in his undocumented life

[ Thu, Dec 26th 2024 ] - MSN

Dana White Channels Inner Mike Tyson on Christmas as UFC CEO Reveals Surprise Plans

[ Thu, Dec 26th 2024 ] - MSN

Pooja Hegde transforms for Suriya's 'Retro', reveals special connection to her character

[ Thu, Dec 26th 2024 ] - inc42

VCs Cut Ticket Sizes Amid Uncertainty; Will 2025 Fare Better?

[ Thu, Dec 26th 2024 ] - Tuko

Video of Skater Knocking Down Granny On Pedestrian Footpath Angers Kenyans: "Nahurumia Shosh"

[ Thu, Dec 26th 2024 ] - MSN

Ryan Bang, ibinahagi ano naramdaman pagkatapos manood ng pelikula ni Vice Ganda

[ Thu, Dec 26th 2024 ] - MSN

'America Wouldn't Exist If...': Viral Post Defends 'Indian Excellence' Amid H1-B Row

[ Thu, Dec 26th 2024 ] - legit

"Why Is Queen Naomi Being Charged for Murder?" Sister Cries Out, Says Order From Above Is Involved

[ Thu, Dec 26th 2024 ] - MSN

Allu Arjun's 'Pushpa 2: The Rule' song 'Dammunte .. d after release amid controversy over bold lyrics

[ Thu, Dec 26th 2024 ] - MSN

'Dammunte Pattukora' from Pushpa 2 deleted from social media platforms

[ Thu, Dec 26th 2024 ] - legit

Timaya and Basketball Wives' Star Brooke Bailey Seen Boarding PJ Together Again: "She go Dump You"

[ Thu, Dec 26th 2024 ] - legit

May Edochie Splashes Millions of Naira As She Acq .. res Brand New Range Rover: "My Hard Earned Sweat"

[ Thu, Dec 26th 2024 ] - Mediaite

WATCH: Barstool's Dave Portnoy Surprises Pizza Place With $60K Donation to Keep It Open

[ Thu, Dec 26th 2024 ] - People

The Royal Family Attends Their Traditional Christ .. ervice in Sandringham, Plus Mariah Carey and More

Wed, December 25, 2024

[ Wed, Dec 25th 2024 ] - Tuko

Debate as Prado Driver Repeatedly Hits Boda Boda: "Avoidable Accident"

[ Wed, Dec 25th 2024 ] - Variety

Netflix Kicks Off NFL Livestreams With No Major Reported Technical Snafus

[ Wed, Dec 25th 2024 ] - wtvr

Blake Lively's claims that movie co-star launched smear campaign gets support in publicist's suit

[ Wed, Dec 25th 2024 ] - Gizmodo

Our Favorite io9 Stories of 2024

[ Wed, Dec 25th 2024 ] - Couriermail

Inside Home and Away star Pia Whitesell's $57 million LA mansion

[ Wed, Dec 25th 2024 ] - Yahoo

Why is Blake Lively suing Justin Baldoni? A timeline of 'It Ends with Us' drama

[ Wed, Dec 25th 2024 ] - Yahoo

Why the return of Linkin Park was so important

[ Wed, Dec 25th 2024 ] - BBC

Strictly Come Dancing Christmas Special 2024 winners crowned

[ Wed, Dec 25th 2024 ] - People

Breaking Down the Astrology of Mariah Carey's 'Al .. Want for Christmas Is You' and Its Saturn Return

[ Wed, Dec 25th 2024 ] - Couriermail

'Strange pattern': Photograph reveals huge Meghan change

[ Wed, Dec 25th 2024 ] - ABC

Blake Lively files complaint against Justin Baldo .. lleged sexual misconduct on 'It Ends with Us' set

[ Wed, Dec 25th 2024 ] - Newsweek

Russia-Ukraine War

[ Wed, Dec 25th 2024 ] - Yahoo

10 Underrated Christmas Albums You Need To Listen to This Holiday Season

[ Wed, Dec 25th 2024 ] - pinkvilla

Who Was Richard Perry? The Music Producer Behind .. You're So Vain And Other Iconic Hits, Dies At 82

[ Wed, Dec 25th 2024 ] - Tuko

Kate Actress, all-grown son and daughter pose for lovely family photo: "Merry Christmas"

[ Wed, Dec 25th 2024 ] - Tuko

Young Kenyan Man Moves into Majestic Mansion after 7 Years: "Bye Rent"

[ Wed, Dec 25th 2024 ] - Oneindia

Suriya Turns Santa For Fans On Christmas 2024, Shares Pooja Hegde Starrer Retro's Teaser

[ Wed, Dec 25th 2024 ] - Tuko

Charlene Ruto Stuns in Christmas Colours as She J .. fully Celebrates: "Be Blessed During This Season"

[ Wed, Dec 25th 2024 ] - Tuko

Victor Wanyama's partner Serah Teshna shares lovely family portraits for Christmas

[ Wed, Dec 25th 2024 ] - Variety

How Lebo M and '90s R&B Band Jodeci Were Key to 'Mufasa: The Lion King's' Soundtrack

[ Wed, Dec 25th 2024 ] - MSN

Entertainment News Live Today December 25, 2024: .. rst romance, desire minus judgement, slut-shaming

[ Wed, Dec 25th 2024 ] - MSN

Edday Nderitu steps out looking chic for steak date with Bernice Saroni

[ Wed, Dec 25th 2024 ] - Covers

Chiefs vs Steelers Predictions and Picks for Christmas Day

[ Wed, Dec 25th 2024 ] - Yahoo

Blake Lively Bombshell Turns Hollywood Against Justin Baldoni, Raises PR Questions

[ Wed, Dec 25th 2024 ] - KARK

Lone Star NYE to feature fireworks, iconic musicians

[ Wed, Dec 25th 2024 ] - MSN

Justin Baldoni's career is 'dead' as Blake Lively .. s filing is 'just the start' of legal war: Report

[ Wed, Dec 25th 2024 ] - Tuko

Edday Nderitu, Kids Step out In Matching Attires for Christmas: "From Us to You"

[ Wed, Dec 25th 2024 ] - Yahoo

2024's best (and hottest) queer art & photography

[ Wed, Dec 25th 2024 ] - MSN

Musa Keys parts ways with T-Effect: What's next for the star?

[ Wed, Dec 25th 2024 ] - Movieguide

Our Favorite Christmas Movies of 2024

[ Wed, Dec 25th 2024 ] - AOL

The 5 biggest allegations from Blake Lively's complaint against Justin Baldoni

[ Wed, Dec 25th 2024 ] - Tuko

Ex Miss Universe Stacy Michuki Weds Mzungu Lover in Classy White Wedding: "Trust Fund Secured"

[ Wed, Dec 25th 2024 ] - MSN

What Is Astroturfing And How Was It Allegedly Used Against Blake Lively? Find Out

[ Wed, Dec 25th 2024 ] - MSN

Gogo Skhotheni, Khanyi Mbau and Cyan Boujee: SA celebs who had life-changing surgeries in 2024

[ Wed, Dec 25th 2024 ] - MSN

Days after Abhishek Bachchan and Aishwarya Rai we .. spotted together, good news for the actress as...

[ Wed, Dec 25th 2024 ] - MSN

Baby John Actress Keerthy Suresh's Team Gets Into .. Argument With Pap: Aise Ajeeb Kaise Le Raho Ho...

[ Wed, Dec 25th 2024 ] - Firstpost

When Aishwarya Rai allegedly married a tree befor .. 'drive away bad omen' amid their divorce rumours

[ Wed, Dec 25th 2024 ] - MSN

Calendar Ya Mungu hitmaker recounts how viral lyrics came about: "Nilikuwa nimevunjika"

[ Wed, Dec 25th 2024 ] - briefly

Biggest Scandals of 2024: From Chidimma Adetshina's Drama to Siya and Rachel Kolisi's Divorce

[ Wed, Dec 25th 2024 ] - MSN

Denise Julia breaks silence on BJ Pascual shoot

Tue, December 24, 2024

[ Tue, Dec 24th 2024 ] - People

Sarah Ferguson Sends Well-Wishes to Those 'Feelin .. r Sad' as She Walks with Queen Elizabeth's Corgis

[ Tue, Dec 24th 2024 ] - AOL

Brooklyn Rae Silzer Breaks Silence on 'General Ho .. ital' Exit After Being Recast With Braedyn Bruner

[ Tue, Dec 24th 2024 ] - MSN

John Amos' Daughter Hires Lawyer to Investigate Circumstances of His Death

[ Tue, Dec 24th 2024 ] - Couriermail

Justin Baldoni stripped of women's solidarity award

[ Tue, Dec 24th 2024 ] - Yahoo

Justin Baldoni Stripped Of Women's Advocacy Award After Blake Lively's Sexual Harassment Lawsuit

[ Tue, Dec 24th 2024 ] - MSN

WARMINGTON: This pizza may have cost Dave Portnoy .. but was also a business-saving Christmas present

[ Tue, Dec 24th 2024 ] - Yahoo

Blake Lively's Target hair care line saw sales de .. ated smear campaign' by her costar Justin Baldoni

[ Tue, Dec 24th 2024 ] - Newsweek

Tallulah Willis Shares Major Relationship Update

[ Tue, Dec 24th 2024 ] - Today

Justin Baldoni's ex-publicist sues him and his PR team following Blake Lively's complaint

[ Tue, Dec 24th 2024 ] - Talksport

Conor McGregor vs Jake Paul offer 'on the table' .. s named and India backed to host blockbuster bout

[ Tue, Dec 24th 2024 ] - Yahoo

Santa Cruz Wharf Partially Collapses into Pacific Ocean During Deadly Pre-Holiday Storm

[ Tue, Dec 24th 2024 ] - People

Why Sabrina Carpenter's Longtime Vocal Coach Wasn .. Shocked by Her Turn to Sexier Lyrics (Exclusive)

[ Tue, Dec 24th 2024 ] - MSN

2024 celebrity splits: From Love Island's Molly-M .. Hague and Tommy Fury breakup to Bennifer divorce

[ Tue, Dec 24th 2024 ] - MSN

WWE RAW 12/23/2024: 3 Things We Hated And 3 Things We Loved

[ Tue, Dec 24th 2024 ] - HuffPost

Tallulah Willis, Daughter Of Bruce Willis And Demi Moore, Announces Engagement

[ Tue, Dec 24th 2024 ] - MSN

'It Ends With Us': Blake Lively Lawsuit Against Justin Baldoni Explained

[ Tue, Dec 24th 2024 ] - MSN

Justin Baldoni's 'Man Enough' Podcast Co-Host Exits After Blake Lively Lawsuit

[ Tue, Dec 24th 2024 ] - MSN

Bruce Willis and Demi Moore's Youngest Daughter Tallulah Announces 'Unreal' Family Update

[ Tue, Dec 24th 2024 ] - MSN

Justin Baldoni Sued By Former Publicist After Blake Lively Complaint

[ Tue, Dec 24th 2024 ] - MSN

WWE's Drew McIntyre hilarious spoofs iconic Christmas movie

[ Tue, Dec 24th 2024 ] - Yahoo

AOC Responds to Pregnancy Rumor: 'I Had a Lot of Food at Thanksgiving'

[ Tue, Dec 24th 2024 ] - MSN

'It Ends With Us' Star Jenny Slate Says the 'Atta .. Terribly Dark, Disturbing and Wholly Threatening'

OTTs in 2024: Strengthening ad models, an emerging dominant player and rationalizing content

^{Published on 2024-12-26 19:24:09 - Mint}

India's video-streaming industry saw growth driven by the Disney-Jio merger and JioCinema's premium offerings. Platforms focused on regional content, hybrid revenue models, and AI for personalization.

The article from Livemint discusses the evolving landscape of Over-The-Top (OTT) platforms in India, focusing on their advertising models and content strategies. JioCinema has emerged as a dominant player by offering free access to premium content like the IPL, significantly increasing its user base. This has led to a shift in the industry where platforms are now exploring ad-supported models to monetize content, especially as subscription growth slows. Disney+ Hotstar, despite losing IPL rights, still leverages its extensive content library and sports offerings like the Asia Cup and ICC Men's Cricket World Cup. Meanwhile, platforms like ZEE5 are focusing on personalization and regional content to retain and grow their audience. The article highlights how these platforms are adapting to consumer behavior, with a notable trend towards ad-supported viewing, and how content strategy, including exclusive sports rights and regional programming, plays a crucial role in capturing market share.

Read the Full Mint Article at:
[ https://www.livemint.com/industry/ott-ad-models-content-dominant-player-jiocinema-personalization-disney-zee5-11734516886631.html ]

Publication Contributing Sources

Mint

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OTTs in 2024: Strengthening ad models, an emerging dominant player and rationalizing content